For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
It is very easy to see the difference between a great advertising piece for a commercial property, and everything else. Let’s face the facts; it is the advert that draws the attention of the reader today. It is our job to ensure that the advert gets read. In any tough property market, it is the…
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