3 Key Factors to Cold Calling in Commercial Real Estate

In making lots of cold calls in commercial real estate you can build your client base and your chances of growing your listing base.  That being said you do need to practice the process.  Every day you should be improving what you say, how you do it, and the habits of doing it at the…

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Ways to Develop a Personal Marketing Plan in Commercial Real Estate Agency

In commercial real estate agency, you must develop a personal marketing plan to spread the word about your relevance as a top agent.  If you follow through on the plan every day, market share gets a whole lot easier. The secret to building your commercial real estate business is in ongoing contact.  In other words…

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How to Run a Sales Meeting in Commercial Real Estate Agency

A sales meeting in commercial real estate is something that will normally happen weekly.  Typically everyone will get to the office at the same time (8am) on the same day, and the meeting will carry through for most of the morning.  There are some real problems with this process and sales meetings need to be…

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Customer Management Relationship Software in Commercial Real Estate Agency

Commercial real estate agency is a business based on personal contact and client service.  The long sales cycle of property sales and leasing can mean that you are in contact with a person or prospect for months if not years before a deal takes some shape. For this reason you need a good customer contact…

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Capturing Responses from Your Commercial Real Estate Marketing

In commercial real estate agency, you must have a response mechanism for all of your marketing activities.  The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…

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Goal Setting for Commercial Real Estate Agents Today

In commercial real estate agency it is essential that you have targets and goals to take you and your career forward as a top agent.  Luck is not a factor in growth of commercial real estate listings and commissions.  Build your progress on the back of specific personal skills and systems.  You can build the…

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How to do a Creative Marketing Brief in Commercial Real Estate Agency

In advertising and marketing commercial real estate today, some properties will be quite unique and special.  For that reason they need a creative brief and the involvement of advertising specialists.  It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…

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Clear Ideas for Great Advertising Campaigns in Commercial Real Estate Agency

city buildings advertising

In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease.  This then says that every advertising campaign should be carefully…

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Marketing Innovation in Commercial Real Estate Agency Today

The marketing process in commercial real estate today needs to be quite innovative and specific to the property type.  There are so many competing listings remaining on the local property market as unsold and vacant.  Your property listing needs to stand out to the target audience as the quality property that it is. The time…

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Sales Pitch Strategies in Commercial Real Estate Agency

In commercial real estate, the sales pitch and the presentational process that you adopt with clients should be improved and practiced as much as possible.  In this way you will minimize the impact of competing agents in your market. It is no secret that the current property market has some pressures of excessive vacancy, and…

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Commercial Real Estate Prospecting – Work Your Old Client List for Opportunity

In commercial real estate agency we can get a lot of new business and listing leads from the previous or older clients that were served by our agency in the past.  All too often I see agents that are mainly focused on finding new clients, totally forgetting the clients that they have served a few…

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Budgeting Tips for Commercial Property Management Today

When it comes to managing commercial property today, the budgeting process is quite important.  When you establish a budget correctly, it can help you as the property manager and also the landlord direct and control the income and expenditure for the asset throughout the financial year. So this financial control process is really suitable for…

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Commercial Real Estate Agent Business System

Commercial real estate agents benefit from systematization.  In sales and leasing it is the ‘top agents’ that get really organized. I have put together this special chart for you and my other online friends to download.  Its a simple PDF chart and is all about the things you need to track as part of your…

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Finding the Right Buyers in Commercial Real Estate Sales

Given that the commercial real estate market is under some pressure, you need to be quite selective when it comes to listing top quality properties, and working with buyers.  It has been said that quality listings will bring the buyers to you; that fact remains very true in today’s property market. So you should focus…

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Quality Listings Make Better Commercial Real Estate Sales

In commercial real estate, you need to be very careful as to the properties that you list.  There is a great difference in the amount of interest that will be created when you market a high quality property verses a poor one.  You need to make the right choices when it comes to taking on…

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Work Smarter and Not Harder in Commercial Real Estate Agency

In commercial real estate today, you need to be effective and diligent in your business processes. In simple terms, you need to work smarter not harder. When you focus on the right things that need to be done, results soon come towards you. You don’t need to be overly gifted when it comes to customer…

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Landlord Reporting Tips in Commercial Property Management

The management of commercial and retail property today are complex issues. The profession requires diligent process and highly skilled people. As part of that, the chosen property manager should be reporting to their landlords in a regular and professional way. The size and the complexity of a property under management will dictate the diversity and…

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Sales Pitch and Presentation Facts for Commercial Real Estate Agents

In commercial real estate agency today, your sales pitch or your presentation needs to be aligned to the client and the current market conditions.  Every presentation will require a degree of research and property review.  In this way you can be prepared with the right ideas and tools to win the listing. Just about every…

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