How to do a Creative Marketing Brief in Commercial Real Estate Agency

In advertising and marketing commercial real estate today, some properties will be quite unique and special.  For that reason they need a creative brief and the involvement of advertising specialists.  It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…

Clear Ideas for Great Advertising Campaigns in Commercial Real Estate Agency

Clear Ideas for Great Advertising Campaigns in Commercial Real Estate Agency

In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease.  This then says that every advertising campaign should be carefully…