A career in commercial real estate can be extremely rewarding in many different ways. That being said, it is also a demanding and highly competitive industry. There will be plenty of other agents for you to compete against when it comes to clients and listings. So let’s say you are working in the industry now…
In your local commercial real estate market, you will likely know a lot of agents that are your competitors. Some will be reasonably successful and others will be quite random in efforts and results. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify…
Top sales producers in commercial real estate tend to dominate their market. They stand out as the best local agent that everyone knows. The quality listing and presentation opportunities seem to go their way; the reason for this is that they are the best at what they do and the market knows that. These agents…
It has been said many times that a ‘picture is worth a thousand words’. In commercial real estate sales and leasing that is certainly the case. I would go on to say that ‘professionally taken photographs are worth many thousand words’. If you are going to take photographs for a listing or a website listing,…
Your website today is the front door of your commercial real estate agency business. Commercial real estate enquiries will come to you from the Internet, as well as the more traditional ways of marketing. Importantly, the Internet should be respected and handled as part of your marketing initiatives. Here are some ideas to help you…
Commercial real estate advertising is quite a special process. It requires an understanding of the target market, the property, and the prevailing market conditions. That being said, you can always design better commercial real estate promotional marketing material. Every property promotion should be carefully constructed to create enquiries and results. It is worth noting that…
The commercial property market is competitive. There are plenty of agents working within the property type and your location. This being said, it is very necessary to promote your commercial real estate brand and agency effectively and directly. Here are some tips to help you consolidate your real estate office marketing. If you are part…
Top agents in commercial real estate are special people. They develop a work ethic and a brand that they live by. Over time they do the right things that they know will build their market share. Self-belief is a big part of the process. We all know that the commercial property market today is a…
When the commercial property market gets tough or slow, it is the quality and number of your clients that will get you through. If you have low quality clients, your commissions will struggle as soon as the market shifts or slows. You need those clients that have financial strength and properties that are of some…
Advertising and Marketing Rules in Commercial Real Estate Today In commercial real estate agency you must promote your business and your listings. This requires you to have a plan of attack. Most enquiries for properties will come from the local area. On that basis about 75% of your marketing should always be directed in that…
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