Tips to a Successful Sales Plan in Commercial Real Estate Brokerage

In commercial real estate agency, you do need to create a successful sales plan for yourself personally.  In that way you can reach your target audience and create the market share that you require.  There will always be a lot of listings to attract and clients to serve.  It is just a matter of finding…

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Set Your Commercial Real Estate Agent Targets and Goals

We are coming to the start of a new financial year 2013-2014.  In fact, and as this article is being written we have just 4 weeks to go to the start of that financial year. Many of us in commercial real estate work to a financial year and not a calendar year when it comes…

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6 Key Factors in Commercial Real Estate Prospecting

The commercial real estate prospecting process is critical to your growth of market share when it comes to a career in agency or brokerage.  That being said, the prospecting process is largely overlooked or side-tracked by most agents on a daily basis.  There are many other things to distract them from the networking requirements of…

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Leverage Your Lists in Commercial Real Estate Agency Prospecting

In commercial real estate agency, you can get significant leverage from your lists of information.  A good commercial real estate agent will have researched significant lists that will help feed them the right contact or property detail within the correct property market segments. So the lists that you create will offer significant opportunity.  It is…

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How to Be An Expert of Choice in Commercial Real Estate

In commercial real estate agency today, you need to be an expert within the local market and with your property speciality.  There are just so many competitors around that you really do need to position yourself appropriately as the expert that clients require.  So the message here is that you cannot be generic with your…

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How to Make Prospecting Letters Work in Commercial Real Estate Agency

In commercial real estate agency you will have the constant need to generate leads and new business.  The big question arises for many agents as to just how that is to be done. You have a few alternatives such as: Direct mail Cold calls Warm calls Flyers Brochures Emails Newsletters Database contact, etc. You may…

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How to Beat Cold Call Reluctance in Commercial Real Estate

In commercial real estate agency, you will find that many commercial property agents develop a degree of call reluctance and avoid the prospecting process accordingly.  Over time this one single fact will have a major negative impact on their market share with new listings. The way to beat call reluctance is to start the process…

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Commercial Real Estate Agents – How to Beat a Slow Property Market

From time to time during the year, the commercial real estate market will slow due to seasonal factors, economic conditions, or business sentiment.  On that basis, you really do need to adjust your marketing approaches and your prospecting efforts. Typically a slow property market will include some if not all of the following issues: The…

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Marketing Tips for Commercial Real Estate Agents and Brokers

In commercial real estate agency, the properties that we list need to be carefully considered for the prevailing market conditions and the best marketing solutions.  When you make the right choices, you can create enquiry and build on your inspections with the right people. So the marketing process is quite special and unique to your…

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How to Improve Your Commercial Real Estate Agency Marketing

A commercial real estate brokerage needs to implement a good marketing plan if it is to succeed in market share and dominance.  That being said, the agents and salespeople in the team should do the same.  Effort and focus is required. Answer this question: ‘Why should a client or property owner appoint you to list…

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Tips for Appointing a New Commercial Property Manager

In commercial real estate property management, it is likely that you will be involved from time to time in appointing a new property manager to the agency management portfolio.  On that basis, you should have an induction program or system to help you with the appointment of the new person to the team. An induction…

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Top Quality Prospecting Model for Commercial Real Estate Agents and Brokers

In commercial real estate agency and brokerage you need to have a stable and effective prospecting model.  In this way you can create more market share and consistently grow your leads.  Many agents do not have the personal discipline to get a system and process of prospecting underway; they let other pressures take over their…

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Get Leverage and Traction with Better Commercial Real Estate Listings

Every property listing in commercial real estate agency will give you some fresh business leverage.  You can use all of your listings to build relationships and new leads with prospects and new clients. Don’t just list a property and hope that someone will call you off the signboard or the internet advertisement; get involved with…

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Stay in Touch with Commercial Real Estate Clients

In commercial real estate agency it is rare that you will win new listings and clients on or at the first point of contact.  Whilst it does happen, it is usually the longer relationships that help you build listing leads and commission opportunities.  The message here is that you should stay in touch with the…

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Marketing Tips for Commercial Real Estate Brokers

Marketing Tips for Commercial Real Estate Brokers To be a good commercial real estate agent with plenty of market share and commission growth you really need to be a good marketer.  A successful commercial real estate brokerage is made up of agents that are working to a common goal.  They comprehensively cover their zone and…

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The Value of Your Time and Money as an Agent in Commercial Real Estate

In commercial real estate agency, two of the most important resources that we have at our disposal are time and money.  Each day we have limited time to devote to the business building and income process.  The money that we have available at our disposal will have limitations.  Time and money decisions have to be…

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Lease Strategies for Working With Investment Clients in Commercial Real Estate

In commercial real estate agency you will have investment clients that are purchasing and leasing properties for various reasons.  When they approach you as the agent to find a tenant, there are some issues to consider and balance as part of that process. The basic rule to consider is that a tenant should be chosen…

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Commercial Real Estate Technology Trends for Agents

In commercial real estate agency today we have many technology tools and systems that make our job as agent or broker very easy.  That being said, we need to use those tools to the fullest of their advantage.  The main reason prospects and clients will do business with us is because they respect us and…

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