Podcast 110 – Commercial Real Estate Broker Radio

This is the latest podcast from our iTunes streaming service this week.  Each week we put out a few podcasts like this in MP3 format so you can listen to some tips and ideas when you are out of the office or away from your computer.  These audio’s are subscribed to by many hundreds of…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Stop Trying So Hard in Making Cold Calls

In commercial real estate brokerage, success in cold calling will come when you stop trying too hard.  When you are pushing a telephone conversation things get difficult and the person that you are talking to can sense desperation. As a ‘golden rule’ in telephone based prospecting, you should be focusing on creating a conversation and…

Continue Reading →

Prospecting Pain Serves You Well in Commercial Real Estate Brokerage

In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance.  Over time you will start to see some results with new clients and listings.  When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…

Continue Reading →

Franchise Tenants are Leasing Opportunities for Brokers

Without a doubt, franchise tenants are a good opportunity for Commercial Real Estate Brokers and Agents from a leasing perspective.  That being said, the brokers and agents really do need to understand what those franchise tenants require within the premises and also the essential locational factors of the property. So here are some factors that…

Continue Reading →

Client Focus Wall-chart Download

Have you ever met with a real estate client and had to talk about their property without knowing where to start?  Perhaps the particular commercial, industrial, or retail property is so special that unique challenges are evident. I have put together this special wall-chart for Commercial Real Estate Brokers and Agents that will help with…

Continue Reading →

Taking Charge of Your Commercial Property Market

In commercial real estate brokerage, you can let the market come to you (albeit very slowly), or you can take the real initiative and pursue the opportunities vigorously.  There are always things to connect into.  The clients that we serve have many challenges and factors of change. So let’s look at ways you can take…

Continue Reading →

Market Share Growth Rules in Commercial Real Estate Brokerage

In commercial real estate brokerage, there will be many changes and pressures on the market during the year.  That in turn can create shifts in your focus when it comes to the quality listings and clients requiring service.  The only consistent thing that you can control is the momentum within your prospecting model. The one…

Continue Reading →

Commercial Real Estate Broker Marketing Letter Tips

In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program.  Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…

Continue Reading →

How to Design a Prospecting Letter System in Commercial Real Estate

In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base.  That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent.  Every letter sent will involve cost and time. Consistency and relevance will get…

Continue Reading →

Getting Some Recruitment Muscle in Commercial Real Estate Brokerage

In commercial real estate brokerage today you need some ‘recruitment muscle’ to attract the right people to your business. Great sales people and top agents are at the centre of a successful agency or brokerage. When it comes to appointing new people to sell, lease, or manage commercial property, there are various strategies to deploy.…

Continue Reading →

Sales Recruitment Strategies in Commercial Real Estate Today

To help make your commercial real estate brokerage successful, you will need the right people with the right skill mix. This then involves a high degree of strategy and a focus on human resources. In every moderate size brokerage, you will have roles to fill within the following categories: Sales and leasing specialists Property management…

Continue Reading →

Sales Performance Measures in Commercial Real Estate Brokerage

In commercial real estate brokerage it is important that you track and measure particular numbers that relate to sales performance.  In that way you can adjust your efforts in prospecting when it comes to parts of your territory and within property types. Each year there will be shifts and changes relating to seasonal property activity. …

Continue Reading →

Sales Performance Report Tips in Commercial Brokerage

Within a commercial real estate brokerage, every agent and every broker should be providing a sales performance report as part of their weekly and monthly activity. The report is a productive way of understanding what’s occurring in the market and how any adjustments are creating results. So the report process has benefits for both the…

Continue Reading →

Ask Powerful Questions of Yourself in Commercial Real Estate Brokerage

In commercial real estate brokerage today, there are plenty of challenges when it comes to market share, commissions, and clients. To help us with the necessary focus as brokers, at a personal level it pays to develop a focus and a lust for growth. Even in the toughest of property markets, the potential for growth…

Continue Reading →

8 Signboard Marketing Tips for Commercial Real Estate Brokers

In commercial real estate brokerage, it is wise to have a specific focus and strategy when it comes to placing signboards on listed properties.  With the growth and changes to the property market today, the signboard still remains an effective and efficient marketing tool. So you have some questions to ask as part of this…

Continue Reading →

Page 1 of 4