HTML Email Newsletter Strategies in Commercial Real Estate Brokerage

In commercial real estate brokerage today, you should have an e-mail newsletter strategy as part of your communication and contact processes with your clients and prospects.  The technology and the systems are available to make that newsletter strategy simple to implement. To get the e-mail process and newsletter underway, it is wise to consider the…

Key Website Strategies for Commercial Real Estate Brokers

Every commercial real estate brokerage should have a successful website.  The Internet is a large and growing part of our real estate business and property marketing activities today.  For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…

Commercial Property Management Worksheet

In commercial real estate today the property management process is complex and detailed.  The larger the property and the greater the number of tenants, you will find that the workload and challenges will rise. I find that a checklist or worksheet approach works very well for the property, lease, and tenant control.  All the things that…

Tips for Building Talent in Your Sales Team in Commercial Real Estate Brokerage

Tips for Building Talent in Your Sales Team in Commercial Real Estate Brokerage

In commercial real estate brokerage, you should be constantly looking for new talent within or for the sales team.  This is an ongoing process and should occur throughout the year. The identification of talent can occur through a number of different strategies such as: To get this process started, understand the type of people that…

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Prospecting Sales Leads in Commercial Real Estate Brokerage

In commercial real estate brokerage, every agent or broker should be prospecting for sales leads every day.  The process should be part of the job specification for agents and brokers. Whilst the prospecting requirement sounds obvious, it is quite clear that many agents and brokers will overlook the requirements for prospecting on a regular basis. …

How to Find New Salespeople in Commercial Real Estate Brokerage

In commercial real estate agency and brokerage, you need new salespeople to build the team.  This can happen quite frequently during the year based on market activity and industry churn. These are the common problems impacting many brokers: Other brokers attracting or taking away your best people Commission deals being more attractive elsewhere Aggressive marketing…