In commercial real estate brokerage you can ‘set up’ the competition to ‘fail’ by posing questions to the clients that create a new focus or challenge. Ask the questions that the competitors will struggle with. Talk about situations that will make the client think in a different way when it comes to the marketing choice…
In commercial real estate brokerage, some of your services should be grouped for maximum effect and results. When you think about it there are things that are linked when you are helping a client. Many of these extra things will lead to other fees and commissions. A leasing opportunity can in basic terms be linked…
In commercial real estate brokerage the use of sales ‘assistants’ really works however they are a cost the business process and that cost needs to be recovered from the incoming commissions. In effect assistants are a support service so the broker and agent can get out into the market and connect with the right people…
In commercial real estate, it pays to assign clear duties to the role of a ‘sales agent’. The only way anyone makes a good share of commissions in our industry is to focus on the things that really matter. That is where a ‘job description’ has high value. It should be said that the sales…
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