Commercial Brokers – Confident Professionalism in Selling Online Marketing Packages

A Commercial Real Estate Agent said to me today, ‘I can’t seem to get any more advertising out of my vendors; they won’t spend on advertising.  Listings are buried online many pages below the homepage simply because the property owners won’t pay for a priority advert on the commercial portals.  What can I do?’ My…

The Benefits of Directed Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage today the marketing processes and recommendations that we make should be quite specific to the property type, the client, and the industry trends.  Understanding the activities within the market today will help you capture the interest of the target audience for every exclusive listing.  Show the client how you will…

Internet and Website Strategies for Commercial Real Estate Brokers and Agents

Internet and website strategies are important at the commercial real estate brokerage level and also for individual agents at a personal level.  No longer is it wise to just use the brokerage website to build your personal online profile.  You must do a number of other things in addition to website listings and links.  The…

Improve Staff Recruitment and Retention in Commercial Real Estate Brokerage

Staff retention in commercial real estate is an ongoing problem for many brokerages.  That being said some brokerages do little to support their agents on the ground in the market place, so they get what they deserve in that case. Commercial real estate can be a very lonely career, because everything centres on personal performance;…

Screening and Qualifying Commercial Real Estate Buyers and Tenants the Right Way
|

Screening and Qualifying Commercial Real Estate Buyers and Tenants the Right Way

The screening process should occur with every property buyer or tenant in commercial real estate brokerage.  Understand how they have reached you, and why they are contacting you.  Get to the real facts of the matter in each and every case. Qualify the people that call you about property and do that comprehensively. Take notes…