It is a fact that the Internet Marketing process offers significant opportunity for commercial real estate brokers in creating greater market coverage and building successful prospecting activity. The Internet today is something that is evolving and relatively new to some brokers and agents. It is not a static or fixed method of marketing; it is…
If you ask the average commercial real estate broker about integrity they will tell you that ‘they have got it covered’. Have they really? It’s an interesting question. Many agents by their own opinion will believe that they have all the attributes of quality client contact and service; integrity will be part of that. Whilst…
In commercial real estate brokerage, any listing process should be centred on critical areas of the property and the marketing requirement. Get the facts about the property and surrounds by drilling down on what is presented to you; ask more questions. When in any doubt ask more questions, that’s the rule. Certainly do not proceed…
In commercial real estate brokerage at a personal level, it is essential that you develop a territory sales plan. The plan can help you when it comes to market coverage, and developing a competitive edge. It is a fact that if you spread yourself too far within the industry across a broad area, it is…
The outgoings management process within a shopping centre is complex. The property type is diverse and on that basis the outgoings management process can be quite a challenge. That is why the budgeting of outgoings forms a significant part of the property business plan each year. The larger the property, the more complex the review…
In commercial real estate brokerage it pays to look forward and to look backward in market trends. You can learn a lot about emerging markets, dominant property types, and enquiry rates. In your town or city things will change frequently in property prices, rents, time on market, and the supply and demand for stock. That…
Are you the best commercial real estate broker in your town or city? Does your image or brand tell that story? These are important questions to those agents and brokers that want to dominate market share. There are many commercial real estate agents in most towns and cities today. Some are better than others. The…
When you work as a real estate agent the megabrand concept has its attraction. That is why the franchises are so successful. So let’s look at that a bit more. Real estate franchise groups offer advantages such as these: Regional and national market awareness Consistent brand messages and coverage Buying power for resources and marketing…
In commercial real estate brokerage the competition between agents can be high and confusing for the clients and the prospects that we serve. To be a top agent and win a greater percentage of the business you really need to stand out as relevant and specialized in the local area. There is no point in…
If you specialise in retail shop leasing, you will need to know about shopping center characteristics for your area and what makes a retail property thrive. Not all shopping center properties are the same and the competition for customers is high. A regional retail shopping mall or center will have a big impact on surrounding…
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