To be successful in attracting inquiry in commercial real estate brokerage, every exclusive listing should be exposed to a dedicated marketing system that is comprehensive and complete. Any open listing by contrast is more of a process of luck; don’t spend too much time on marketing those listings. What is the best selling marketing system…
The process of strategic planning is critical for any commercial real estate agent on a personal basis. It helps define where they will be focusing their efforts in listing and market activities. Things are always changing so you have some market indicators to watch in prices, rents, time on market, and property supply. So, as…
I had coffee with a commercial real estate friend recently. We were talking about lack of time for agents and brokers, and too much work to do in a business day. It is worth sharing our conversation. It might help your ideas about time and how you run your diary as an agent or broker….
In commercial real estate brokerage the cold calling requirement is high particularly if you want more business in property sales or leasing. It is increasingly the case that the traditional prospecting letter and direct mail is of lessening impact as technology and communication becomes more direct and electronic. Be prepared to make lots of calls…
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