In a shopping center leasing program you are likely to be working with many smaller tenants, some of whom are likely to be a simple ‘family business’. In saying that you should have some ‘checks and balances’ to fall back on to ensure that you totally understand the value and commitment the smaller tenants can…
Direct mail still has an important part to play in commercial real estate marketing. When you have a quality listing exclusively listed with your brokerage, a direct mail campaign can be implemented to successfully complement your newspaper and email based marketing. In saying that direct mail marketing is a good strategy in commercial real estate…
Every retail shopping centre should have a customer service plan. That plan can and should be part of the overall property business plan created as part of the centre management strategy. The object of servicing retail customers is to encourage ongoing sales and repeat visits to the property. Customer service is therefore a big part…
In commercial real estate brokerage, a part of your database should be dedicated to VIP customers or high-value prospects that you want to do business with into the future. In saying that, it is a matter of understanding what a VIP customer will be to you as a commercial real estate agent. Determine who they…
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