3 of the Best Ways to Market Commercial Real Estate for Sale

There different ways to market commercial real estate and in saying that some are far better than others in getting results.  The choices that you make in marketing and promotion will greatly impact your inquiry and inspection results. When you have convinced the client to use your services as an agent in selling the property,…

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Sales Force Assessment of Commercial Real Estate Market Conditions

As agents and as part of the sales team it is critical that we monitor and assess market conditions constantly.  Things change in commercial property prices and rents, and the last 5 years we have seen many such changes. People purchase, sell, or lease investment property for many reasons, and if we can see those…

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The Truth About Commercial Real Estate Brokerage

Many people enter the commercial real estate industry as brokers or agents without much real awareness of what can lie ahead and how much commitment is required.  ‘Blind abandon’ really is not a good way to approach things in our industry.  You need a plan and a reality check of just how hard you need…

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5 Ways to Make a Real Difference in Commercial Property Management Today

It is important that you make a real difference in commercial or retail property management for your clients if you are seeking more new business and growth of professional services.  Many agents manage commercial and retail property very ‘generically’ and in doing so add very little value to the process. Whilst it is always good…

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5 Ways to Condition Your Client to Market Conditions in Commercial Real Estate Today

Many clients in commercial real estate brokerage today have an inflated view of market conditions when it comes to selling or leasing their property.  That fact can then become a real hurdle in listing and marketing a property. As real estate agents, do we take on a listing at a high price (or rent)?   It…

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Time Management Wall Chart for Commercial Real Estate Agents

commercial real estate time management tips

Time is the most valuable resource that we have at our disposal in commercial real estate.  When we optimize our time we can get to the things that really matter. Show me an agent that is struggling, and I will show you show you how they are wasting their time.  With some small ‘time’ adjustments…

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Locating Quality Tenants in Commercial Real Estate

Tenants form the backbone of  investment property performance.  It directly follows that good tenants help a future sale or an ongoing property management. To help you with your tenant focus I have given you this wall chart to use. In most markets and at any time of year, tenants are looking to move.  You just…

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Create Some Marketing Intensity – Commercial Real Estate Agent Chart

marketing chart in commercial real estate brokerage

Lets focus on some real marketing intensity!   When you need to market something in sales, leasing, or property management, there are some good and bad ways to do it.  This chart should help you stay on track and improve your results. Look at your own marketing efforts and see if you can focus more.…

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Marketing Mind-map for Commercial Real Estate Brokers

The marketing process in commercial real estate is quite specific.  In saying that, every agent and broker should develop their own ‘one on one’ marketing program. I put together this personal prospecting and marketing chart to help all my online friends get started in this form of personal promotion. The same rules apply to sales,…

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Rethink Your Commercial Real Estate Advertising and Here is Why

As commercial real estate agents, it is up to us to generate and maximize the inquiry for every quality property that we list.  Every exclusive listing that we convert should receive a dedicated focus to marketing and property advertising.  When you totally understand the process, you can radically improve the levels of inquiry that you…

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Engage More People in Your Commercial Real Estate Website This Way

Many commercial real estate agents will have a web site featuring listings and property activities in their local area.  Unfortunately that will be the beginning and the end of the online experience and activities for many agents.  There are however many other things that can and should occur to improve the commercial real estate profile…

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A New Focus on Commercial Real Estate Agent Commissions

When you work in commercial real estate one question that will quickly arise is ‘How can I make more commission?’  As a general rule you will make more commission per transaction from a sale than you will on a lease (assuming the lease is not large or the rental exceptionally unique). That then leads to…

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Transforming Your Direct Mail Results in Commercial Real Estate Brokerage

Direct mail is a useful tool in Commercial real estate marketing.  You can do it for a number of reasons; however you can and should follow some solid rules to lift your conversions from the mail out. It is very easy to waste lots of money and time on a poorly targeted letter campaign.  If…

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How to Improve Cold Calling Numbers in Commercial Real Estate

Cold calling remains one of the most important parts of the commercial real estate business.  The telephone is the best way to reach out to new people on a daily basis.  The call process can help you as an agent get meetings with the right people in the local area. If you are just starting…

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Essential Tasks in a Commercial Real Estate Agents Day

In commercial real estate brokerage there will some daily tasks that are far more important than others.  When you really understand that fact you can start to build your real estate business. Ask yourself these questions: So what are the tasks that are really important for you to do each day as a broker or…

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Working Effectively with Commercial Real Estate Tenants Today

When you get a new tenant entering into a lease in a commercial or retail property you are starting a business relationship for the long term.  At the centre of the business relationship you have the lease and that document holds the tenant and the landlord to particular actions and relationships for a number of…

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Profitable Commercial Real Estate Commission and Fee Ratios

If you as an agent are paid a salary or retainer in commercial real estate, then the commissions you earn will need to be at least three times that base cost for the average brokerage to remain viable. The issue here is that the on-costs and profit required running a commercial real estate brokerage are…

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Specific Marketing Advantages in One on One Marketing in Commercial Real Estate

In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach.  By definition that is the direct approach to people that may need your real estate services as an agent.  The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…

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