Positioning in commercial real estate marketing is something that must occur at a personal level for each and every agent. In that way you will reach out to more people and find those high quality properties that you are seeking. Positioning is actually a deliberate marketing message and something that can be understood by the…
To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’. By that I mean doing the same things every day. The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property. That is when market share can start to grow. …
Cold calling is one of those challenging things that many brokers and agents struggle with in commercial real estate. You could say that there are some real skills to the process that require practice and improvement. The more calls you make the better things get. Over time you can then find more people to talk…
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