The investment sales section of our commercial real estate industry is quite special. You are serving a special type of buyer and on that basis, you really do need to package the property, the tenancy mix, and the income stream to attract the buyers. Questions of investment should be resolved before you go to the…
There is an ideal marketing mix for most commercial office leasing situations. To find that ‘mix’ it is a matter of understanding the property, the current levels of tenant inquiry, and the target market. You can then set the marketing strategy so it creates the best impact into the segment of tenants that you need. …
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