Profiling and Qualifying Decision Makers in Commercial Real Estate

Profiling Decision Makers In commercial real estate brokerage you will be working with some very diverse and some highly experienced business professionals as your clients.  It is worthwhile profiling them and understanding them from the very start of your real estate relationship. Before I go further here, it is worthwhile noting that some of those…

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The 5 Habits that Matter in Commercial Real Estate Brokerage Today

It is easy in commercial real estate to get confused when it comes to what you should do next as a broker or as an agent.  Every day there will be plenty of things to do.  Everyone wants new business and listings; however the leads and the opportunities only come in reasonable volume when you…

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The 6 Basic Principles of Commercial Property Management

The commercial property management process can be quite special in many different ways.  It takes time to learn the correct skills and gain the right levels of knowledge.  The work processes in property management are quite different than that of sales or leasing; a special person is required that brings a different skill mix to…

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Podcast 171 – Commercial Real Estate Agent Training

Here are 4 more commercial real estate training topics for Real Estate Agents and Brokers from around the World. 1. The 7 Tips to Winning More Clients, 2. How to Assemble a Top Class Commercial Team, 3. How to Conquer Call Reluctance, 4. The Factors of Attraction in Retail Shopping Center Leasing. These are commercial…

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Turning a Vacant Industrial Property into an Opportunity for the Landlord

When you get a vacancy in an industrial property, many landlords ‘stress out’ and overreact with the loss of rent and outgoings during the vacancy period.  To further complicate things, some landlords ask far too much rent in the marketing of the vacancy; the end result is a protracted vacancy and lengthy lease downtime.  The…

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Commercial Real Estate Marketing as an Art Form

When you have a commercial property to sell or lease, the value of the marketing campaign in solving the property problem for the owner should not be underestimated.   Marketing is a real art form. Every quality property should be exclusively listed and professionally promoted; it is up to the agent to convince and convert the…

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How to Make Your Commercial Real Estate Listing Sales Pitch Really Sexy

When it comes to most sales pitches for listings in commercial real estate today, the presentation you make will be competitive.  You will be up against a few other agents, all telling their version of what should be done with the property.  On that basis you only have a short time with the client to…

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How to Make a Promotional Difference in Marketing Industrial Property Today

When your client wants to sell or lease their industrial property, the marketing funds they give you will make a lot of difference in attracting enquiries, inspections, and the price or rental outcome.  It directly follows that all top agents convert more marketing funds as part of their sales pitch for the listing. The marketing…

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Determining Your Best Target Market as a Retail Property Specialist

If you work as an agent or broker in retail property today, it is wise to make a few observations and direct choices locally when it comes to the segment of the retail market that you should serve.  As a true ‘specialist’ in the segment, you can then attract more new business. Not every segment…

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