Cold Calling and Prospecting are the Engine Rooms of Commercial Real Estate Brokerage

Cold Calling and Prospecting are the Engine Rooms of Commercial Real Estate Brokerage

In commercial real estate brokerage, prospecting is the ‘engine room’ of opportunity when it comes to creating new listings and finding new clients.  In saying that it directly follows that marketing is the ‘lube, service, and oil change’ of the engine room to keep commissions coming in.  Marketing continuity happens to attract deals, negotiations, and…