Cold Calling is a Necessity – Commercial Real Estate Brokerage Training Video

If you are a commercial real estate broker or agent, making cold calls (and lots of them) is really important to your career.   This commercial real estate training video will help you understand what needs to be done in growing your career momentum with new clients and plenty of listings.

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Video – Direct Mail Strategies for Commercial Real Estate Brokers

This video will help with setting up and establishing direct mail strategies in commercial real estate brokerage today.

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Goal Oriented Motivation to Grow Commercial Real Estate Broker Business

In commercial real estate brokerage the goals that you create can be a significant source of motivation and activity. Those goals should be personally oriented towards new business generation, listing activity, commissions, and time on market.   Track and measure key performance indicators to help you understand where your goals are taking you and how…

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Get Property Legalities Under Control in Commercial Real Estate Brokerage

city scene of buildings at sunset

Take the time to understand the legalities that apply to your property listings in commercial real estate and your location as a broker. Many negotiations will have pressures and factors to consider when it comes to the final lease document and the contract. (NB – you can get plenty more listing tips in commercial real…

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How to Make More Commissions Faster in Commercial Real Estate Brokerage

If you are working as a commercial real estate agent or broker, the necessity to make commission will be a regular and frequent focus as part of new business generation. There are some specific rules to follow when it comes to attracting clients and growing the commission opportunity.   Commission Generation Rules   You can…

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The Real Benefits of Cold Calling and Telephone Prospecting in Commercial Real Estate Brokerage

There are many benefits to gain and achieve when you undertake a cold calling and prospecting process as part of commercial real estate brokerage. One of the most important and obvious outcomes will be the ability to grow your market share faster and convert more high quality listings over time. In other words you are…

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Cold Calling and Prospecting are the Engine Rooms of Commercial Real Estate Brokerage

In commercial real estate brokerage, prospecting is the ‘engine room’ of opportunity when it comes to creating new listings and finding new clients.  In saying that it directly follows that marketing is the ‘lube, service, and oil change’ of the engine room to keep commissions coming in.  Marketing continuity happens to attract deals, negotiations, and…

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Special Purpose Industrial Properties are Risky Business for Real Estate Agents

Today you will as an agent come across all types of industrial properties from a listing viewpoint.  Some will be better than others when it comes to attracting buyers and tenants. Be very careful when devoting time as an agent to listing ‘special purpose’ industrial properties.  That type of property is likely to have limited…

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16 Key Facts to Have in Your Shopping Center Marketing Plan

As a Shopping Center Manager or Marketing Manager for a Retail Property would well know, the marketing process for any retail property is a critical component to attract customers and sales.  From the smallest to the largest of retail properties, the promotional campaigns for shopping centers are designed to raise awareness about the tenant mix…

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6 Ways to Develop Trusted Relationships in Commercial Real Estate Brokerage

Trust is a really big issue in commercial real estate brokerage.  The best clients and the biggest deals you achieve will usually come from the trust and the personal relationships you have built with your clients and prospects over time.  That’s where your database takes the ‘top position’ as a business tool to be used…

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Automated Marketing Letters Really Do Work in Commercial Real Estate Brokerage

In commercial real estate a few different marketing approaches work very well.  One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…

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