In commercial real estate brokerage, it is important to rally the sales team and instil motivation in an ongoing and constant way. In any calendar year, there will be many pressures and variables impacting the brokerage and agency level. The individual agents within your team will need to maintain focus and motivation on the things…
Many commercial real estate clients will list their property with the agent that quotes the best potential price as part of the listing pitch. Whilst a higher price may be a way of capturing the attention and interest of the client, achieving the high price can be a lot more difficult for the agent. Overstating…
The cold calling process is critical to the momentum and the success of any commercial real estate agent today. At an individual level, every agent should have a cold calling strategy that they can implement every day. Talking to new people will help you build a number of fresh leads and opportunities within property types…
Today most shopping centres should have a business plan and marketing strategy to keep them on track financially and physically. That then is all part of a property performance plan that would include factors of income, expenditure, tenant control, lease documentation, maintenance and marketing. To build customer and sales opportunities for the tenants in any…
In retail real estate leasing, the anchor tenants in a shopping center have a great level of appeal in attracting the smaller tenants to the tenant mix. Choose your anchor tenants wisely and understand what value they bring to the property. Build you lease marketing campaign around your anchor tenants. So the key question is,…
The opportunities for Agents in commercial real estate today are many across sales, leasing, and property management. Those opportunities can be however ‘hidden’ from access without a degree of research, delving and disclosure. Every agent needs a system that will take them towards the high quality listings and business leaders needing help. I put together…
In every town or city there will be special factors to consider when it comes to selling, leasing, or managing a property type (industrial, office, and retail) and within a location. Every agent then needs to consider how they can stand out as a top agent for the location given all of the competition that’s…
The marketing process in commercial real estate should be special and specific to the property. In essence you must make the marketing campaign stand out as a critical requirement in solving the client’s property challenge. Help your clients change the way they see the value of the campaign and show them how important it is…
In commercial real estate today, you will find that Property Investors can offer you many different opportunities within specialised segments of the market. Active Property Investors require ongoing support with property acquisition, tenancy mix, building disposal, financial controls, lease documentation and redevelopment. It directly follows that you should identify and work with the best Property…
In any town or city there will always be a few real estate competitors covering the leasing activities and intentions of local businesses. That means you will have a degree of competition when it comes to winning the attention of landlords and finding the best tenants to serve. Strategy is required if you are to…
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