The Direct Advantages of Business to Business Marketing in Commercial Real Estate Brokerage

The Direct Advantages of Business to Business Marketing in Commercial Real Estate Brokerage

ByJohn Highman Updated on

In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements.  The other segment of opportunity for us is that of local property investors.  It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about…

How to Track Retail Shopping Center Customer Sales and Property Performance

How to Track Retail Shopping Center Customer Sales and Property Performance

ByJohn Highman Updated on

There is a ratio of great importance in shopping center operations and performance today.  It is essentially the number of customers visiting the property in a regular ongoing way. When you know the number of customers coming to your shopping center, you can do something about increasing it.  A successful shopping center can be driven…