The Top 7 Must Haves in Commercial Real Estate Brokerage Recruiting

In commercial real estate brokerage there are some rules to follow or targets to hit when it comes to finding and employing new sales people to brokerage and agency.  Quality people may be hard to find (as many team leaders will confirm), but those people of a lesser quality and or inexperience generally do not…

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212 Commercial Real Estate Online

Here are 3 more commercial real estate training topics for real estate brokers and agents around the World. 1- The Best Source of Leads and Opportunities for Brokers, 2- How to prospect for new listings directly, 3- How to set property management fees for commercial buildings. These are commercial real estate training programs by John…

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The Keys to Understanding a Retail Shopping Center and its Performance

In the shopping centre industry you have to know where most of your customers come from and why they visit your property.  When you clearly define those facts you have something to work with when it comes to property marketing and tenant selection.   That can then improve your tenant mix over time and ultimately help…

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Commercial Property Management – The Key to Maintaining Mechanical Plant Systems in Office Towers

When you manage commercial buildings there are many things to consider from a maintenance perspective.  Some of those things will be set to a budget plan and a preventative maintenance program to be actioned throughout the year.  In that way costs can be controlled and repair strategies set to take into account most systems failures.…

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Change in Commercial Real Estate Brokerage – Anyone can do it

In commercial real estate brokerage the challenges we face throughout the year are frequent and varied.  In any period of 12 months there are plenty of things to handle and work through in sales and leasing, and that is on top of client requirements and listing activity. But what is a sales career without challenges? …

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Commercial Real Estate Brokerage – Reputation Management Tips

In commercial real estate brokerage your reputation is everything.  You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location.  Brand management and the marketing of the personal brand that…

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The 4 Best Sources of Local Property Market Knowledge and Activity in Commercial Real Estate Brokerage

city buildings

In commercial real estate brokerage, local property market knowledge will help you find the next deal or listing opportunity.  The changes and the challenges of the market are hidden in property ownership activity and ‘business churn’.  Finding those opportunities requires a keen eye and a questioning mind.  You have to talk to a lot of…

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211 Commercial Real Estate Online

Here is another commercial real estate broadcast for real estate agents and brokers around the World. Today’s topics are 1. How to design a sales planning process, 2. The rules for sending sales letters, 3. Solving the variables in selling and marketing commercial real estate. These are commercial real estate training programs by John Highman.…

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How to Use Your Website to Attract Commercial Real Estate Clients

Most commercial real estate websites are structured around a group of listings and not much else.  Perhaps that is because many agents or brokers don’t want to spend more time on improving the website.  That then leaves a good degree of marketing opportunity unexplored.   As a direct result of this lack of website planning…

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Commercial Real Estate Brokerage Secrets – The Four Substantial Benefits of Exclusive Listings

Exclusive listings on average will bring better results for property clients in a faster and more direct way.  The agent has something to focus on and the client knows that they are getting a better level of service as they seek a solution to a sale or lease situation.  Exclusivity is a very important part…

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The Six Essential Skills for Agents in Commercial Real Estate Brokerage

Finding the right people to work in commercial real estate brokerage can be challenging process at the best of times for any manager or team leader.  Whilst many new sales people will claim to have the required skills, the motivation and professionalism, the reality is quite different in most circumstances; a lot of people struggle…

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Six Sales Performance Tips in Commercial Real Estate

To be a successful in commercial real estate brokerage sales you need to have a system of new business that you can implement every day. Here are six specific tips to help brokers establish their systems for today’s property market. This is a ‘Snapshot’ audio training program for commercial real estate brokers by John Highman.…

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Commercial Real Estate Brokers – Simple Rules to Automating Your Commercial Real Estate Database and Pipeline

In commercial real estate brokerage the customer inquiry system for the office should be automated for the direct handling of inquiries and inspections.  The process should be quite specific given the property types and the listings handled in the brokerage, so the inquiries coming from the active and most recent marketing activity can be understood,…

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Commercial Real Estate Leasing Brokers – A Vacancy is an Amazing Opportunity for New Business and Commissions

city buildings on Hong Kong harbour

In commercial real estate today, a vacancy is an opportunity in so many different ways. Many landlords will have vacancies to rectify and tenants to find. Any landlord with an unrealistically high level of rental is likely to suffer an extended vacancy over a long period of time. You can be the solution to the…

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210 Commercial Real Estate Online

This podcast is all about Cold Calling systems and strategies in Commercial Real Estate Brokerage today. The topics are 1. A few specific words about using cold calling scripts, 2. A simple lesson to be learned in making cold calls, 3. What an adrenalin rush in cold call prospecting can do for you. These are…

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209 Commercial Real Estate Online

Here are 3 more topics for commercial real estate brokers and agents. 1. How to handle arrears in commercial property management, 2. Why you should improve your conversational skills as a broker, 3. Why you should focus your efforts by creating a VIP list of clients in todays property market. These are commercial real estate…

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The Direct Advantages of Business to Business Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements.  The other segment of opportunity for us is that of local property investors.  It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about…

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How to Track Retail Shopping Center Customer Sales and Property Performance

retail shopping mall

There is a ratio of great importance in shopping center operations and performance today.  It is essentially the number of customers visiting the property in a regular ongoing way. When you know the number of customers coming to your shopping center, you can do something about increasing it.  A successful shopping center can be driven…

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