In commercial real estate brokerage the challenges we face throughout the year are frequent and varied. In any period of 12 months there are plenty of things to handle and work through in sales and leasing, and that is on top of client requirements and listing activity. But what is a sales career without challenges? …
In commercial real estate brokerage your reputation is everything. You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location. Brand management and the marketing of the personal brand that…
In commercial real estate brokerage, local property market knowledge will help you find the next deal or listing opportunity. The changes and the challenges of the market are hidden in property ownership activity and ‘business churn’. Finding those opportunities requires a keen eye and a questioning mind. You have to talk to a lot of…
Most commercial real estate websites are structured around a group of listings and not much else. Perhaps that is because many agents or brokers don’t want to spend more time on improving the website. That then leaves a good degree of marketing opportunity unexplored. As a direct result of this lack of website planning…
Exclusive listings on average will bring better results for property clients in a faster and more direct way. The agent has something to focus on and the client knows that they are getting a better level of service as they seek a solution to a sale or lease situation. Exclusivity is a very important part…
Finding the right people to work in commercial real estate brokerage can be a challenging process at the best of times for any manager or team leader. Whilst many new salespeople will claim to have the required skills the motivation and professionalism, the reality is quite different in most circumstances; there are plenty of things…
To be a successful in commercial real estate brokerage sales you need to have a system of new business that you can implement every day. Here are six specific tips to help brokers establish their systems for today’s property market.
In commercial real estate brokerage the customer inquiry system for the office should be automated for the direct handling of inquiries and inspections. The process should be quite specific given the property types and the listings handled in the brokerage, so the inquiries coming from the active and most recent marketing activity can be understood,…
In commercial real estate today, a vacancy is an opportunity in so many different ways. Many landlords will have vacancies to rectify and tenants to find. Any landlord with an unrealistically high level of rental is likely to suffer an extended vacancy over a long period of time. You can be the solution to the…
In commercial real estate brokerage, a large slice of our new business comes through involvement with local companies and knowing their property requirements. The other segment of opportunity for us is that of local property investors. It stands to reason that we should focus most of our prospecting activities substantially in both segments. Think about…
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