Commercial Real Estate Brokerage – Marketing Is Not Direct Selling and Heres Why

In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress.  In saying that, it is not a direct selling process.  Marketing is more about positioning and awareness than it is about transacting.  When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…

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Commercial Real Estate Brokerage with the Human Touch

When salespeople are struggling in commercial real estate brokerage it usually comes down to one thing and that is that they do not know enough relevant property people locally in a positive and valuable way.  It is important that we put the ‘human touch’ into our real estate business. Most of the new business that…

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