In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress. In saying that, it is not a direct selling process. Marketing is more about positioning and awareness than it is about transacting. When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…
When salespeople are struggling in commercial real estate brokerage it usually comes down to one thing and that is that they do not know enough relevant property people locally in a positive and valuable way. It is important that we put the ‘human touch’ into our real estate business. Most of the new business that…
When you take over the management and or leasing of a retail property or shopping center there are plenty of things to delve into straight away. There are facts to explore, tenants to understand and leases to review. I like to take the checklist approach to reviewing any retail property. I have put together this…
In commercial real estate brokerage today can find many sources of marketing feedback and marketing information to interpret and work with. Essentially you do need to interpret the information regularly for achieving the best results in property promotion. There are many different marketing indicators (on-line and off-line) applying to sales and also leasing. The indicators…
In commercial real estate brokerage today you really do need to understand the client in a comprehensive and familiar way. Over time the clients that you that you really understand and can comprehensively relate to are very likely to be those clients that give you new business opportunities, listings, and commissions. Make it your business…
In commercial real estate brokerage it is essential that you understand why the client would use you and or your brokerage to resolve their property challenge. There has to be an answer and that answer has to be client relevant and specific. There are far too many generic and ordinary agents out there. The best…
In commercial real estate property management today, you will frequently come across owner ‘self-managed’ assets. Many of the smaller scale landlords in that category do not have the expertise and the experience to manage their asset effectively and directly, and yet they struggle on. Invariably they cut corners and make decisions based around ‘savings’ rather…
In commercial real estate brokerage you can do a lot with a franchise business list. Within that list you can find leasing and occupancy needs. You can create that list from a bit of simple internet and business research. Understand what franchise tenants need by way of property and then find it. Are you up…
In commercial real estate brokerage you need lots of information before you can find opportunity. Research is therefore a real and important part of the industry. Knowing how to find that information will help greatly in how you proceed and succeed in the industry. So let’s say you want to find clients and listings. There…
In commercial real estate brokerage it is obligatory that every agent and every broker prospect for new business for a certain amount of time every day. It is something that cannot be delegated or overlooked. It is mandatory for each individual and it is quite specific as a process. Keep Prospecting Things Simple So what…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
