Professional Services Marketing Strategies In Commercial Real Estate Brokerage

city buildings at sunrise

There are many things that you can do in commercial real estate brokerage today as part of offering professional services.  The choices that you make here with your services will impact your business for years and particularly the commissions and the listings that you create. Make the service choices based on your commercial property skills,…

Continue Reading →

Niche Marketing Strategies in Commercial Real Estate Brokerage

Niche marketing in commercial real estate brokerage works very well providing you choose the active market segments to work based on your particular skills and location.  Will those two factors offer plenty of churn and activity over time? Know your targets Your targets in taking this approach to your business in commercial property should be…

Continue Reading →

Key Ideas for a High Quality Marketing Campaign in Commercial Real Estate

In commercial real estate today you really do need to consider the best marketing alternatives for the listings that you promote.  There are (or should be) distinct differences when it comes to the methods of promoting and directly marketing exclusive listings vs. open listings. Exclusivity Matters All or most of your business efforts should be…

Continue Reading →

Commercial Real Estate Brokers – How to Grade Your Listings for Opportunity

commercial real estate city skyline

Some property listings are better than others in commercial real estate.  You should pick and choose your listings based on the quality of the property, the commitment of the client, and your chances of success. Why is this so important? Poor quality listings (and clients) can absorb a lot of your time and effort.  A…

Continue Reading →

How to Be a Client Services Specialist in Commercial Real Estate Brokerage

In commercial real estate today there are different levels of client involvement and client service when it comes to any property challenge and or opportunity.  Understand your clients for who they are and what they need and position yourself as the client services specialist they need for your location.  Don’t be generic as an agent…

Continue Reading →

Professional Services Marketing in Commercial Real Estate Brokerage

Commercial real estate investors are special as is the property type that they are involved in.  From time to time they need special help with the changes appropriate and targets require to shape their investments. If commercial property is your industry, then you can and should focus your professional services into this client segment and…

Continue Reading →

Effective Marketing Strategies Needed in Commercial Real Estate Brokerage

In commercial real estate brokerage, the marketing that you do should be matched to the location and the target audience that you are seeking to attract.  Both of those focus points are non-negotiable and must be active in the advertising copy and the images you are using.  Every marketing dollar should be spent with care…

Continue Reading →

The Important Facts of Qualifying Tenants and Buyers

In commercial real estate brokerage it is very tempting to work closely with tenants and buyers when it comes to their property activities and requests.  It can even be exciting when you get a new or fresh property enquiry with these people.  That being said, they can also waste a lot of your time particularly…

Continue Reading →

Productivity Planning for Commercial Real Estate Brokerage

In commercial real estate brokerage today you need to plan your time and focus accordingly on the things that really matter when it comes to new business and commission generation.  Any distractions that you let in to your business day and diary of activities will take you away from the most important things in your…

Continue Reading →

Segmentation Advantages in Prospecting for New Commercial Real Estate Business

When you segment your new business prospecting in commercial real estate brokerage, you can improve your conversions simply because you are then able to focus on who you are talking to and what should be said to activate their interest or questions. Segmentation You can call this a process of ‘highly selective’ prospecting.  It works…

Continue Reading →

Successful Team Structures in Commercial Real Estate Leasing

In commercial real estate leasing brokerage the team structure and approach to property market activity and client contact cannot be ignored; it can give you an advantage in the marketplace in any town or city. Respect the leasing market for what it is and build plenty of momentum exclusively specialising in the property requirements of…

Continue Reading →

Strategies for a Customer Service Booth in a Retail Shopping Center

In a retail shopping centre the concept of a customer service station works well, particularly with the bigger retail properties.  When you have plenty of people walking around a retail property looking to purchase goods and services, there can be confusion and special needs evolving with shoppers; those needs should be addressed effectively so that…

Continue Reading →

Highly Effective Tenant Prospecting Tips in Commercial Real Estate

In commercial real estate today all agents and brokers should have a specific prospecting model that drills into a location for enquiry and opportunity.  The rule here is that the location should be precise and defined.  Don’t spread yourself too far across a large area when it comes to prospecting for new business and enquiry. …

Continue Reading →

Signboard Presence Attracts Commercial Real Estate Listings

Business sentiment in most city locations has changed a lot in the last 12 months.  That has seen a lift in enquiry for premises both in leasing and in sales.  So there are some commercial real estate opportunities from the local area that can be tapped into here. The traditional real estate signboard on a…

Continue Reading →

A Game Plan for Retail Shopping Center Tenant Prospecting

Finding the right retail tenants to lease shops within your shopping centre can be quite a special process.  It is a matter of finding the right tenant for the location and the tenancy mix.  Every shop is different; every shopping centre is unique.  Your prospecting model for finding new tenants should be carefully crafted. When…

Continue Reading →

Franchise Tenants are a Leasing Opportunity in Commercial Real Estate

When it comes to leasing a vacancy in an investment property today, the franchise tenant model offers plenty of opportunity and stability, providing the tenant matches and balances your existing tenant mix.  A franchise tenant brings to you an established business model that includes financial credibility, training and marketing.  That then removes much of the…

Continue Reading →

Commercial Real Estate Brokerage – How to Attract More Quality Listings

city at night

In commercial real estate brokerage today there will always be elements of competition when it comes to finding new business opportunities.  Many client presentations will be undertaken through some competitive process and a few agents are likely to be chasing the same business and or client. Other agents will be enticing the interests of the…

Continue Reading →

Commercial Real Estate Brokerage – Be the Matchmaker for Property Deals

Many property deals can be found, nurtured and shaped ‘off market’.  You simply have to master the art of ‘matchmaking’; that particularly is the process of finding the right people and the right properties.  That then becomes a ‘matchmaking service’ in commercial real estate brokerage. When you master that process comprehensively, you can then be the catalyst…

Continue Reading →

Page 1 of 2