Professional Services Marketing Strategies In Commercial Real Estate Brokerage

Professional Services Marketing Strategies In Commercial Real Estate Brokerage

There are many things that you can do in commercial real estate brokerage today as part of offering professional services.  The choices that you make here with your services will impact your business for years and particularly the commissions and the listings that you create. Make the service choices based on your commercial property skills,…

Niche Marketing Strategies in Commercial Real Estate Brokerage

Niche marketing in commercial real estate brokerage works very well providing you choose the active market segments to work based on your particular skills and location.  Will those two factors offer plenty of churn and activity over time? Know your targets Your targets in taking this approach to your business in commercial property should be…

Key Ideas for a High Quality Marketing Campaign in Commercial Real Estate

In commercial real estate today you really do need to consider the best marketing alternatives for the listings that you promote.  There are (or should be) distinct differences when it comes to the methods of promoting and directly marketing exclusive listings vs. open listings. Exclusivity Matters All or most of your business efforts should be…

Commercial Real Estate Brokers – How to Grade Your Listings for Opportunity

Commercial Real Estate Brokers – How to Grade Your Listings for Opportunity

Some property listings are better than others in commercial real estate.  You should pick and choose your listings based on the quality of the property, the commitment of the client, and your chances of success. Why is this so important? Poor quality listings (and clients) can absorb a lot of your time and effort.  A…

How to Be a Client Services Specialist in Commercial Real Estate Brokerage

In commercial real estate today there are different levels of client involvement and client service when it comes to any property challenge and or opportunity.  Understand your clients for who they are and what they need and position yourself as the client services specialist they need for your location.  Don’t be generic as an agent…

Professional Services Marketing in Commercial Real Estate Brokerage

Commercial real estate investors are special as is the property type that they are involved in.  From time to time they need special help with the changes appropriate and targets require to shape their investments. If commercial property is your industry, then you can and should focus your professional services into this client segment and…

Effective Marketing Strategies Needed in Commercial Real Estate Brokerage

Effective Marketing Strategies Needed in Commercial Real Estate Brokerage

In commercial real estate brokerage, the marketing that you do should be matched to the location and the target audience that you are seeking to attract.  Both of those focus points are non-negotiable and must be active in the advertising copy and the images you are using.  Every marketing dollar should be spent with care…

Segmentation Advantages in Prospecting for New Commercial Real Estate Business

Segmentation Advantages in Prospecting for New Commercial Real Estate Business

When you segment your new business prospecting in commercial real estate brokerage, you can improve your conversions simply because you are then able to focus on who you are talking to and what should be said to activate their interest or questions.   Client Contact Segmentation You can call this a process of ‘highly selective’…