Cold Calling Techniques in Commercial Real Estate Brokerage

Cold Calling Techniques in Commercial Real Estate Brokerage

If commercial real estate brokerage is your industry and your career, then you should understand that cold calling is a fundamental business skill that you will need to master and implement.  It is a system, and it is a personal process to master.  The longer you take to get these skills under control, the longer…

Key Principles to Know About Commercial Real Estate Prospecting Letters

Key Principles to Know About Commercial Real Estate Prospecting Letters

Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business.  They are time consuming and costly.  Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients.  You need to do…