Are You Living the Legend in Commercial Real Estate Brokerage

One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget.  In saying that, the brand for the broker should be overwhelmingly positive and professional in every…

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Commercial Real Estate Brokerage – Generate More Sales from Local Area Marketing

Every successful sales outcome in commercial real estate today can be turned into and used as a marketing opportunity to attract more listings over time. When you sell something successfully, tell the market about it. When you list to something locally, again, you should take the time to tell the property market about it. When…

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How to be Time Efficient in Commercial Real Estate Sales

If your career is in commercial real estate sales, you really do need to focus on productivity from a personal perspective. That will usually involve results across the key indicators of listings, commissions, client base, and marketing results. Look at your role and your market activities on that basis. When you focus on productivity at…

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The 6 Keys to Transforming Commercial Property Performance for Your Best Clients

business graph

In commercial real estate today the activities of leasing and property management can help transform property performance over time. They are specialized services that you can and should build into your brokerage activities. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage…

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Local Businesses are a Commercial Real Estate Opportunity

Delve into the pressures of the local business community if you want to find commercial real estate opportunity. See what is going on by street and location, and then ask plenty of questions in the local area. Talk to the right people. Connect with more new people every day. (N.B. these ideas are also sent…

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Commercial Real Estate Brokerage – How to Give Your Clients Sound Advice

The commercial property market is always changing and that can be an opportunity for those of us that watch and act on the right indicators. You can market yourself and your ideas around the changes in the property market. Show your clients that you have your ‘finger on the pulse’ of the market and the…

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How to Design Effective Marketing Campaigns in Commercial Investment Property

man reading newspaper

Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…

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How to Set Negotiation Rules in Commercial Real Estate Brokerage

city buildings

The process of negotiation is quite special in commercial real estate.  So many parts of the business are impacted by negotiation between the parties.  For example: Winning an appointment with the property owner – It can take a lot of telephone calls and letters to open the door on a meeting with an investor or…

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How to Pitch for a Commercial Real Estate Listing – Special Report

Pitching for a commercial property listing is quite a special process.   The competition is ready to take your clients and your listings.  Don’t be complacent.  So you have a new listing opportunity.  There are things to consider with the property, and then other issues to identify with the client.  The days of a ‘generic pitch’…

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How to do a Vacancy Risk Assessment in Commercial Investment Property

cbd office building facade

The vacancies in any commercial or retail investment property will have a radical and direct impact on cash flow in many different ways. It directly follows that a vacancy assessment should be undertaken regularly as part of a property performance strategy and planning process. That can be part of a property management and or leasing…

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Dont forget about New Business Prospecting in Commercial Real Estate

In commercial real estate brokerage, you simply cannot forget about prospecting through the year and at all times. Every day a degree of personal prospecting should be undertaken within your location and within your specialized property types. A decline or a slowdown in prospecting will create shifts and changes in listing conversions and commission incomes;…

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Why Sales and Marketing Must Align in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…

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Beware of Suspicious Listings in Commercial Real Estate Brokerage

When taking on a listing within commercial real estate brokerage, be it for sale or lease, take the time to understand the full and complete facts about the property in today’s terms and also the historical facts about it. Ask plenty of questions of the client. Review all the strengths, weaknesses, and attributes about the…

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How to Sweeten Your Professional Services Offering in Commercial Brokerage

two business men walking and talking

In commercial real estate brokerage your professional services should be attractive in all respects so that you can pull in the interest of local clients and prospects. Don’t be ‘ordinary’ in your services offering. You, as a broker or agent need to be competitive, relevant and real; and then also well aware of what the…

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Ways of Generating More Sales Leads in Commercial Real Estate Brokerage

In commercial real estate brokerage there are many different and good ways to generate sales leads and opportunities from the local property market and from the types of properties that you are interested in. Some strategies are better than others. The important thing here is that you have a plan for the process and that…

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Sales Team Planning in Commercial Real Estate Brokerage

City view at night

In commercial real estate brokerage, the sales team needs a plan. From that plan they can look at factors of performance and growth in both the team and with the individuals. The issue here is that they can then know when they are on track to the income targets and listing opportunities required. (N.B. these…

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6 Ways to Boost Your Leasing Results in Commercial Real Estate Brokerage

The leasing part of the commercial real estate industry is quite special in a number of different ways. You can work with the tenants, landlords, investors, and or large business owners. The leasing side of what we do will have an impact on all stakeholders. It is up to you to decide exactly who and…

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A Recipe for the Perfect Commercial Property Listing

City buildings at sunset

In commercial real estate brokerage, your listing processes and strategies should be refined and improved in an ongoing way. Your competitors will always be looking for new ways to attract new business and convert more clients. They will be trying many different ideas to find the ways to pull in the listings and to neutralize…

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