The 5 Steps to Establishing Your Cold Calling System in Brokerage

Making cold calls can be and most likely is the most challenging aspect of commercial real estate brokerage.  Connecting with new people requires a mindset and a systematic approach.  It is perhaps the fastest way to grow your real estate business and yet also the most frustrating, given the level of discipline and drive required…

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Cold Calling Business Model for Commercial Real Estate Brokerage

In commercial real estate brokerage, a cold calling system is critical to your new business prospecting processes. If you avoid the process, then you are walking away from the fastest way to create new leads and opportunities. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot…

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Getting Better Clients and Profits in Commercial Real Estate Brokerage

two business men walking in city street

The closer you get to your commercial real estate clients, the better it is for you in understanding their property or business frustrations and issues. You can then be the property solution provider that they need at the right time and in the right way. (N.B. these ideas are also sent out to regularly to…

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238 Commercial Real Estate Online

commercial real estate broker podcast

There are 4 parts to the brokers and agents podcast program for this week. (N.B. these audios are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify brokerage business results…. Get your access here) The parts of the program are:  1. Lead Generation tips for Brokers, 2.…

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How to Use Marketing Suspense in Your Commercial Property Campaigns

man standing on ladder

When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…

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Reflections on the Best Marketing Mix in Commercial Property Promotions

inside office building foyer

When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative…

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14 Franchise Facts for Todays Commercial Real Estate Brokers

people walking in shopping center

When you are considering a franchise based business within a commercial real estate brokerage brand, there are some things to explore and investigate. Some franchise groups are not as good as others when it comes to the variety of services and support offered; they are not all the same in commercial property. (N.B. these ideas…

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The 7 Skill Development Plan for Commercial Property Investment Sales

man holding globe

You could say that a commercial real estate salesperson should be experienced in a number of different ways. Some things are more important than others, and investment sales will require certain special factors of property knowledge, client communications, and deal or transaction interaction. There are always new things to learn in the role. It is…

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How to Do Commercial Lease Negotiations with Real Market Facts

inside office building

Don’t take a vacant tenancy to the property market without a clear understanding of the rental market facts for the location and the property type. Whilst it sounds a logical process, you can get caught out by the real market facts. The concept gets more complicated when you are working a property in a new…

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How to Win More Commercial Real Estate Brokerage Business as a Specialist

Commercial real estate brokerage is not an industry for the fainthearted salesperson looking for a part time job. Real strategy and specialization is always required as part of a fixed business plan and action approach to the local property market. The word ‘local’ is really important here. Most of your new business will come ‘locally’.…

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How to Get More Commercial Real Listings for Less Effort Based on Trust

In commercial real estate brokerage, the levels of trust that you create with the right people will always help you grow your listing opportunities. Whilst many people may know you as the local broker or agent, they may not know you well enough to trust you when it comes to dealing with a property challenge.…

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Commercial Real Estate Brokerage Leasing – Make Money Solving Vacancies

view of city office building facade

If you work for commercial real estate investors with leasing requirements, the vacancy pressures and consequential issues will always be there. The variations of the market will impact tenant occupation and future leasing intentions; investors need help. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot…

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