How Common Failure Stories Can Give You Marketing Leverage

How Common Failure Stories Can Give You Marketing Leverage

In commercial real estate brokerage, a few ‘failure stories’ and ‘failure examples’ will give you some valuable leverage with clients and prospects.  In simple terms, they will start to listen to you. Look around your location and review all the listings that are out in the property market currently; many examples of property failure and…

How to Get the Hard Stuff Done First in Commercial Real Estate Brokerage

How to Get the Hard Stuff Done First in Commercial Real Estate Brokerage

There will always be new property challenges to work through every day with property listings and clients in commercial real estate. Behind every property challenge there will be a potential commission opportunity to be worked on and converted. Some property transactions are easier to convert than others so some discretion and choices should be considered…

Commercial Real Estate Brokers – Call it as you see it with Stale and Redundant Listings

Commercial Real Estate Brokers – Call it as you see it with Stale and Redundant Listings

Some commercial property listings stay on the market for too long.  They are promoted poorly or inadequately.  The end result is something that just about every potential buyer or tenant has heard about.  So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…