Commercial Real Estate – The Key Components of a Successful Direct Mail Campaign

Commercial Real Estate – The Key Components of a Successful Direct Mail Campaign

In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…

Commercial Property Rental and Leasing Tips for Brokers and Agents

Commercial Property Rental and Leasing Tips for Brokers and Agents

Commercial property rental requires a systematic approach to local real estate and businesses.  There are some essential tools and efficient methods to understand and use in this industry sector.  You can develop some of those tools specifically to tap into the right tenants and landlords in the property market or your locality. (NB – you…

The Principles of Client Service and Communication in Commercial Real Estate Brokerage
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The Principles of Client Service and Communication in Commercial Real Estate Brokerage

When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers.  There is a choice here that is so logical from a customer contact and business perspective. Knowledge and information about property…

Developing the Right Career Experience in Commercial Real Estate Brokerage

Developing the Right Career Experience in Commercial Real Estate Brokerage

In commercial real estate brokerage, you can be ‘generically similar’ to all other brokers and agents or stand out as a ‘specialist’ locally.   When you are that ‘specialist’ you add far more value to your clients and prospects, particularly in resolving issues with properties both in sales and leasing. The ‘specialist’ approach is by far…

Essential Blogging Strategies for Commercial Real Estate Agents Today
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Essential Blogging Strategies for Commercial Real Estate Agents Today

Most commercial real estate brokers and agents are very ‘ordinary’ when it comes to personal marketing and promotion.  They just do the general things like advertising properties on the portals, and talking to people.  They then overlook the importance of online marketing as part of building their brand strategically; that is their brand for the…

Easy Ways for Writing Advertising Copy in  Commercial Real Estate Brokerage

Easy Ways for Writing Advertising Copy in Commercial Real Estate Brokerage

Writing a property advertisement should be easy if you follow the rules.   A good advert will attract more people and better inquiry; that’s the goal.  Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market.  Nothing is then special from a…

How You Can Cash In On Your Commercial Real Estate Client List

How You Can Cash In On Your Commercial Real Estate Client List

In commercial real estate brokerage, there will always be plenty of clients to connect with, providing you do the required research and put in the communication effort.  There are people needing help with sales, leasing, and property management.   Know your town or city and the pressures of the local market.   By referring to ‘help,’…