Commercial Real Estate – The Key Components of a Successful Direct Mail Campaign

city buildings at sunrise

In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation.  You can start the process of sending targeted letters as part of your business model and plan. (NB – you can get our free real estate course right here) The well…

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Get More Commercial Real Estate Clients on Full Autopilot

city buildings at sunset

In commercial real estate brokerage, you need to work with, and or know, plenty of people that you would consider as customers or prospects.  Over time you can build the strong bonds of trust and respect within that group, and that in turn will help in converting more inquiry, listing opportunities, and potential income.  An…

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Commercial Property Rental and Leasing Tips for Brokers and Agents

city building leasing strategies

Commercial property rental requires a systematic approach to local real estate and businesses.  There are some essential tools and efficient methods to understand and use in this industry sector.  You can develop some of those tools specifically to tap into the right tenants and landlords in the property market or your locality. (NB – you…

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The Principles of Client Service and Communication in Commercial Real Estate Brokerage

city buildings on river

When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers.  There is a choice here that is so logical from a customer contact and business perspective.  (NB – you can get…

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Grow Your Commercial Real Estate Leasing Career in Leaps and Bounds

the tops of city buildings on skyline

If you choose to specialize in commercial real estate leasing as a career, then you will need to establish some special and direct prospecting systems.  What you will need to do here as part of that, is to connect with the better tenants and landlords locally in an ongoing way.  The leasing transactions are there…

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Developing the Right Career Experience in Commercial Real Estate Brokerage

city buildings

In commercial real estate brokerage, you can be ‘generically similar’ to all other brokers and agents, or you can stand out as a ‘specialist’ locally.   When you are that ‘specialist’ you are far more value to your clients and prospects; particularly so in resolving issues with properties both in sales and leasing.  (NB – you…

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Essential Blogging Strategies for Commercial Real Estate Agents Today

city scene in the morning

Most commercial real estate brokers and agents are very ‘ordinary’ when it comes to personal marketing and promotion.  They just do the general things like advertising properties on the portals, and talking to people.  They then overlook the importance of online marketing as part of building their brand strategically; that is their brand for the…

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Easy Ways for Writing Advertising Copy in Commercial Real Estate Brokerage

city buildings at sunrise

Writing a property advertisement should be easy if you follow the rules.   A good advert will attract more people and better inquiry; that’s the goal.  Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market.  Nothing is then special from a…

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How You Can Cash In On Your Commercial Real Estate Client List

city buildings on river

In commercial real estate brokerage, there will always be plenty of clients to connect with, providing you do the required research and put in the communication effort.  There are people needing help with sales, leasing, and property management.   Know your town or city and the pressures of the local market.   By referring to ‘help,’…

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New Business Ideas in Commercial Real Estate Brokerage

city buildings in Hong Kong

We sometimes forget that our prospects and the people that we know are highly important and critical to our respective commercial real estate businesses. If we want to attract more business, then we should attract more of those valuable people and connect with them regularly.   That is how the industry works. Those people locally…

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Strategies to Develop Retail Leasing Opportunities in Shopping Centers

shopping center escalator

When you have a vacancy to fill in a retail shopping centre, you do need some effective and direct leasing strategies to pull in the right tenant enquiries in a timely way.  It is not sufficient to just put an advert on the internet as part of a ‘hope and wait’ process. (NB – you…

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A Complete Guide to Shopping Center Operations

shopping center escalator

The daily operations and management of a Shopping Center is a complex process. In this audio program, John Highman talks about the important systems and strategies to control as part of Shopping Center Operations. Learn about the strategies of a team and the roles that they play in the management and running of a retail…

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A Comprehensive Guide to Retail Shopping Center Operations

shopping center mall escalator

The operations behind a retail shopping center are a bit like that of a large cruise ship or liner with thousands of people on board as they move in and around the zones of the vessel.  People want to feel comfortable and safe as they enjoy the ‘journey’. (NB – you can get our Retail…

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Special Slides on Sales Performance Metrics in Commercial Real Estate Today

city buildings at sunset

In commercial real estate brokerage there are many things to learn and develop over time. Whilst you will quite likely be a property specialist in a location and property type, your sales skills and negotiation skills need to be refined, practice, and improved over time. (NB – You can get our Free Commercial Brokerage Course…

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Facts About Negotiating Commissions in Commercial Real Estate Brokerage

commercial real estate buildings on edge of river

Many of the property owners and business leaders that we serve and class as ‘clients’ or ‘prospects’ in commercial real estate brokerage, like to negotiate fees and commissions downward.  To them, it can be part of a ‘game’ to seek further value in their property challenge.  Don’t be too eager to respond to the ‘reduction’…

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