Commercial Real Estate Brokerage – How to Aim for the Big Wins

city buildings on river

When you look at a career in commercial real estate brokerage, take aim on the better properties, quality clients, and prime property precincts.   When you take aim in that way, you can go in hard for the right listings, and chase the best levels of business.  (NB – you can get plenty of career tips…

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Why Tenant Service Managers are Valuable in Shopping Center Management

Retail shopping mall and escalators

In commercial property management, tenant communication is critical on an array of things.  Every day there will be issues in and around the managed property that will impact occupancy and or building use.  The greater the number of buildings that you manage, the more complex the problem.  (NB – you can get plenty of shopping…

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The Rules for Abundance in Commercial Real Estate Brokerage

city buildings in morning sun

Commercial real estate is an industry where self-control and focus is required.  Every day certain things done can strengthen or weaken your business.  At a personal level, you must know those correct things to do and then act.   Control the strengths that can take your market share forward.  Focus gets you everywhere in the real…

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Photography Tips for Commercial Real Estate

city high rise buildings

When you have a commercial property to sell or lease, the photographs that you take should be professionally done. In that way you can capture the attention of the buyers and tenants looking for property. Marketing training by John Highman MP3 File

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6 Essential Elements of Commercial Real Estate Broker Prospecting

commercial office warehouse building prospecting ideas

Some agents and brokers in commercial real estate take too long to understand the importance of new business prospecting. They overlook the process until business gets a bit ‘desperate’.  When things get busy, or clients become demanding, the first thing to be delegated by agents to the bottom of the action list for the day…

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Commercial Real Estate Brokerage – How to Revitalize a Stale Listing

city view in the morning at sunrise

Some commercial property listings take a very long time to sell or lease.  When that happens, there are a few strategies to bring into play.  The first step is to take the property off the market so you can re-position it; build an alternative strategy of promotion and or condition the client.  A ‘stale’ listing…

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Easy Ways to Establishing a VIP Client Group

city buildings and view

In commercial real estate brokerage, you should build a VIP group of people within your database. You can serve that group specifically and directly with tuned property information of relevance. Having worked with many different types of clients over the years, I have seen some strange situations and have worked through some difficult client challenges.…

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A Collection of Client Contact Strategies for Commercial Brokers

city buildings at sunset

In commercial real estate brokerage, your clients should be at the centre of your business model.   Adding clients to your database and your prospects to your database will be a valuable part of building your business.   (NB – you can get plenty of client contact ideas in commercial real estate brokerage right here) If you…

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How to Start a Commercial Brokerage and Attract Clients

Hong Kong Harbour at sunset

When you commence a commercial property brokerage, create the relevance in your services so you can attract and convert clients. There are many different ways in which you can focus your service for clients and prospects in your location. It doesn’t matter whether you work in sales, leasing, or property management. Every service that you…

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The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

city high rise buildings

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  (NB – you can get plenty of marketing ideas for commercial real estate right here in…

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Simple and Direct Ways of Prospecting New Clients

city buildings on river

In commercial real estate today, agents and brokers should be focusing on database growth and fresh new client connection.   The property market is always under change and that is to our advantage.  In saying that, the change has to be tapped into and that is where a good business plan and client contact strategy…

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Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

city buildings at sunrise

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…

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Essential Financial Goals for Commercial Real Estate Brokerage

City buildings under construction

In commercial real estate brokerage, it is essential that you know where you are from a market and an industry perspective in your territory, town or city. An ongoing assessment of the property market will then allow you to refine your approach and build on your strengths as a broker or an agent. Financial goals…

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How to Brainstorm for Results in Commercial Real Estate

city buildings at sunset

As a broker or agent you should regularly brainstorm your activities and results in sales, leasing, marketing, listings, and client activities. Don’t wait for the property market or the people to find you and your services.   Develop special skills of prospecting and also review your activities in marketing, client contact, referrals and listing activity.…

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Online marketing ideas for commercial real estate brokers

Hong Kong Harbour at sunset

In commercial real estate brokerage, the online tools of property promotion are many. All agents and brokers should use articles, blogs, podcasts, and more of those tools to build a personal brand as a property specialist. Learn how to build your brand more comprehensively as a broker for a location and a property type. Commercial…

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Commercial Real Estate Leasing – Investigating the Business History of Prospective Tenants

vacant office tenancy

When looking to lease a commercial or retail property, and or resolve a vacancy, don’t jump at the first tenant or lease enquiry that comes your way.  Make some careful choices about the tenant, the location, the building, and the relevance that the tenant must have to the landlord’s asset.  (NB – you can get…

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Keep Pressing Ahead in Commercial Real Estate Brokerage

city buildings at sunset

There will always be distractions, diversions, and pressures in commercial real estate brokerage, and through all those things you should keep pressing ahead with refined action plans and watching your key performance indicators.  (NB – you can get plenty of commercial real estate career tips right here) The industry has plenty of opportunity for those…

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How to Successfully Canvass the Owners of High Quality Commercial Buildings

city buildings on river

When it comes to listings, one important fact should be understood and remembered in commercial real estate brokerage.  It is simply that high-quality buildings produce better levels of interest and enquiry and on that basis more inspections over time.  (NB – you can get plenty of prospecting and canvassing tips in commercial real estate brokerage in…

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