5 Referral Business Ideas for Commercial Real Estate Brokerage

city buildings at sunset

Why not make your commercial real estate business a bit easier?  When I say easier, I mean in finding listings and generating leads.  There are always some good ways to approach the property market and the opportunities that exist.  Referral strategies are part of that.  (NB – if you want more client strategies as a…

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Leasing Commercial Property Guide for Brokers and Agents

city buildings on Hong Kong harbour

The leasing process in commercial real estate is simple and easy.  Vacancies exist in your location, and those vacancies can be a focus of your prospecting and marketing.  There are landlords that need your help with solving those vacancies.  There are tenants that require relocating.  Your job is to match those people into properties and…

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4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

commercial real estate broker marketing chart

The things that we do in commercial real estate all hinge around listings, clients, prospects, and promotion.  So when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. There is an old saying in our industry that…

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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

city high rise buildings on river

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

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The Comprehensive Ways to Improve Market Share in Commercial Real Estate Brokerage

city buildings at sunset

I have spoken about market share at many conferences around the world.  The rules haven’t changed over the years.  Growing your real estate business involves connecting with people and ongoing interaction.  It takes time and a number of networking strategies should come together to make the whole concept of growing your business really work.  (NB…

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How to Increase Market Share in Commercial Real Estate Brokerage

commercial office warehouse building prospecting ideas

In commercial real estate brokerage, you need a plan and a system to build market share.  The process of building your property business takes time, and a system will support you in progress and results.  The same rule applies in sales, leasing, or property management.  (NB – you can get plenty of market focused tips…

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How to List More Commercial Properties for Sale

city buildings on harbour at sunrise

If you are looking to improve your commercial real estate brokerage business, there are a couple of things to consider from the very start.  The first issue will be who your clients should be, and the other will be where they will be located.  (NB – you can get tips for commercial real estate client…

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Key Account Management Principles for Commercial Brokers and Agents

city buildings at sunset

As you work in commercial real estate and get to know your marketplace, property types, and client list, there will be some facts that will start to evolve with high-value clients and VIP clients that will need to be handled differently.  Some clients have plenty of property to manage, lease, and sell; not all at the…

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What Commercial Property Sellers Look for in Brokerage Services

city buildings on harbour

Understanding the sellers of property in your location will help you package your commercial real estate services and potentially win more listings.  When I say understand the sellers, I am referring to all the challenges and choices that the client may have.  Know those at the issues in your location in the property market today. …

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How to Profile Your Ideal Client in Commercial Real Estate Brokerage

city buildings on river

Understand your commercial real estate client choices and your property market.  Make sure you are focusing your services into the prospects and clients that can offer you the ongoing leads, listings, and reasonable commissions that you require over time.  Brokerage success is achieved through a process of focus and action; clients are part of that. …

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The Role of a Successful Key Account Manager in Commercial Real Estate Brokerage

city buildings at sunset

In commercial real estate brokerage, there are very likely to be some key accounts in your city that need special attention over time and in certain ways.  In the bigger brokerages, it is common to have key account managers to assist in the client engagement process.  Experience and market coverage supports the process.  (NB –…

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Customer Relationship Management System Examples in Commercial Real Estate

CRM systems chart by John Highman

Just about everything we do in commercial real estate brokerage should be evolving around customers and clients.  It doesn’t matter whether you work in sales, leasing, property management, or any other variation of service in the industry, your CRM system should be at the centre of your brokerage business.  (NB – you can get more…

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Cheat Sheet for Finding More Commercial and Retail Tenants – Brokerage Leasing Chart

commercial real estate tenant attraction chart by John Highman

Here is a confession.  I love leasing in quality buildings. A good leasing transaction can lead to more leasing, a sales opportunity, or a property management.  Landlords love professional leasing help with their investments.  That’s a fact. (NB – you can get more commercial and retail leasing ideas and tenant contact systems in Snapshot right…

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Seven Ways of Attracting Clients and Providing Top Commercial Brokerage Service

city buildings on river

It takes time to build customer value and loyalty in any industry.  Customers and clients are at the centre of most if not all property activity; given that rule, you want prospects and customers to remember you at the right time as they consider property choices and change.  How well do you know your clients…

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The 6 Essential Broker Skills in Commercial Real Estate Today – Chart

commercial real estate broker skills

I have spoken at many conferences around the World to Brokers and Agents over the last 15 years about personal skills and focus.  I know that there are just 6 key skills that really matter in our industry, and I tend to encourage brokers to deal with that and address the improvement opportunities personally. When…

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Commercial Real Estate Training Online 265

city at night

Its time for another podcast.  I have recently been in Singapore on business and looking at Shopping Centers, so now things are back to normal.  I wanted to put some topics in this podcast that everyone can use.  So I decided to focus on sales, prospecting, and leasing.  There is something there for everyone.  (NB…

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8 Things Commercial Real Estate Leasing Brokers Must Know

city buildings on Hong Kong harbour

In commercial real estate leasing, you can drive some valuable commission and listing opportunities your way if you specialize in a location and a property type.  Leasing requires a good working knowledge at a personal level of rents, vacancies, and leases.  Across all those factors, you must also know a good number of tenants and…

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Commercial Property Marketing – A Listing Focus Chart

Marketing Chart for Commercial Real Estate Brokerage

The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants as the case may be.  In this chart by John Highman, you can see the three important elements of property promotion that we should never forget. Review all of…

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