Creative Marketing Strategies for Commercial Brokers

city buildings at sunrise

When you have listed a commercial or retail property for sale, the real work starts.  The promotional campaign is the ‘make or break’ strategy to pull in the enquiry.  You are the person to build the promotional strategy and make it work. (NB – you can get plenty of marketing ideas in commercial real estate…

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Attaining True Independence in Commercial Property Management

Plumbing and taps in commercial property management

There is a certain ‘attainable mass’ of properties in commercial or retail property management that will seem to create its ongoing portfolio growth momentum.  Getting up to and beyond that point is the focus for many brokerages.  (NB – you can get plenty of commercial property management tips in our Snapshot program right here –…

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The Importance of Working Tenant Advocacy Opportunities in Commercial Real Estate Brokerage

city buildings on rivers edge

When you look at the property leasing market in any town or city, there are tenant advocacy opportunities to be worked.  In saying that, it is always preferable to work with the larger tenants and the better quality properties from the position of a ‘tenants advocate’.  Smaller tenants can waste your time and your money. …

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Ways of Improving Customer and Client Conversions in Commercial Real Estate Brokerage

resources in commercial real estate brokerage

As you work with ever more property types and clients in commercial real estate, the challenges will always be there in the local property market when it comes to closing on a listing, a marketing package, or a transaction.  Everything essentially comes down to your ability to effectively communicate your ideas to your clients in…

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8 Ways of Mastering Commercial Real Estate Brokerage Market Share

city buildings at sunrise

When you consider your town or city, there will be zones allocated to you as a broker or agent, and those zones will be for generating specific new business in commercial real estate sales or leasing.  The zone or territory doesn’t need to be too big, but it does need to contain reasonable levels of…

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Faster Ways to Create More Commercial Property Sales

city buildings under construction

It is a fact that commercial property sales are generally cyclical as part of the overall investment cycles available to property investors today.    There will be peaks and troughs in the property market in any town or city, so a broker or agent should know how to read the ‘cycles’ of investment, occupancy, and development.…

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3 Facts to Improve Leasing Opportunities in Commercial Real Estate Brokerage

city buildings on river - leasing strategies report

When you think about it, there are plenty of commercial property leasing opportunities in most towns and cities.  A leasing transaction can and usually will put you in front of business owners and landlords.  A single leasing transaction today can open up into many other things over time; it is just a matter of who…

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Guide to Commercial Real Estate Buyer Attraction

advertising and marketing report by John Highman

In commercial real estate brokerage, the property buyers for a location will be valuable in creating inquiry, inspections, negotiations, and contracts.  The key question is ‘How do you attract plenty of buyers for a property listing?’   When you have database that is loaded with carefully selected and nurtured buyers, then you have a good chance…

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How to Make Profitable Cold Calls in Commercial Real Estate Brokerage

city scene book cover showing cold call efficency

As the commercial property market changes, technology evolves and grows.  The telephone is now even more critical as a business tool than ever before.  Just about all your clients and prospects and clients have a cell phone or office location.  Your job is to do the research, get the number of the person or the…

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Commercial Real Estate Brokerage Report – How to Create More Listings with Better Proposals

city buildings on river

When you are pitching for a listing, be it in commercial property sales or leasing, there are many things to cover-off and talk about with the client.  At the top of the list will be the client’s property and their immediate challenge.  There are things that you must know as part of that process.  (NB…

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10 Ways to be Relevant and Real in Commercial Real Estate Brokerage

City view at night

Exactly why would people see you as relevant and different as an agent in commercial real estate brokerage in your town or city?  It is an important question to consider and answer.  If you are looking for more clients and listings, then the answer simply must be there, and you should believe it.  You are…

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The Brokerage Future is in Top Salesperson Reward and Remuneration Packages

city buildings in sunrise

In commercial real estate brokerage, the members of the sales team are a big part of creating the considerable income for the business from clients and listings.   So, how do you find the best people for working in sales, how do you encourage them, and how do you keep them?   They are big questions that…

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A Users Guide to Better Clients in Commercial Property Management

city buildings on river

Who are your important clients in your property management portfolio?  They are the clients that own the better buildings, several buildings locally, and or pay the larger fees for management services.  Know how many of these people that you now service and understand their investment focus.  (NB – you can get plenty of commercial property…

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Networking Opportunities that Matter in Commercial Real Estate Brokerage

People jumping on dollar symbols

In commercial real estate brokerage today, there are plenty of people to connect with in your town or city. Every broker or agent should have a specific networking strategy as part of their prospecting and database model. In this slide presentation, John Highman shares some key ideas relating to communication and networking with the right…

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The Advantage of Using Stories to Win Commercial Property Managements

Hong Kong harbour and high rise properties.

When you work with many different property clients in commercial and or retail property management, the information and the strategies that you share about other properties and situations locally can be of great value to winning the listing or closing on a transaction.  (NB – you can get plenty of property management ideas in our…

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Commercial Real Estate Brokerage – How to Be a Proven Leader

city buildings on river

Property clients like to work with ‘top agents’, or at least those agents that command a good share of the market and know a great deal about the property type for the location.  Commercial real estate is not an ‘experiment’ in investment, but it is a specific asset type that requires agent knowledge and coverage,…

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4 Ways to Find More Tenants in Commercial Investment Property

the tops of city buildings on skyline

Tenants are the lifeblood of investment property performance.  Landlords look for quality tenants and income stability.  Put some selectivity into your tenant canvassing and placement process.  Look for the better tenants locally and then drive their interest towards your services and or properties. (NB – you can get plenty of tenant prospecting tips in our…

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The 5 Key Secrets of Starting a Career in Commercial Real Estate Brokerage

city buildings on river

When you start your career in commercial real estate, things can seem to be a bit ‘uphill’ and pressured.  There are things to learn, practice, and action every day.  Behind all that you do, there are clients to find, listings to build, marketing activities to initiate, and transactions to encourage.  Systems and actions are a…

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