Market Share Tools for Commercial Real Estate Brokers

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Commercial real estate is competitive in any town or city.  Market share and territory control are good goals to work to.   Other strategies to pull into the process would include listing exclusivity, vendor paid marketing, and online marketing; everything can be improved when you think about it.  Strive to be better than your competitors…

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Tracking Competitors in Commercial Real Estate Brokerage

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There is always a good degree of pressure and positioning in any commercial real estate market throughout the year. You will have plenty of competitors chasing your clients, your listings, and your market share. Develop a strategy specifically to address your competitive position and nullify that of your competitors. The best way to handle this…

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Podcast 254 Commercial Real Estate Online

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In this podcast I decided to cover off on the important things that can give you leverage locally in your market.  (NB – you can get plenty of tips for brokerage and agency here in Snapshot)   Today’s Topics Here are the topics covered:   The first focus was in a listing or sales pitch;…

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Proven Strategies to Work with More Buyers in Commercial Real Estate Brokerage

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The investment segment of the commercial property market can be very lucrative and rewarding for brokers and agents. There will always be investors seeking to acquire, improve, and dispose of commercial, retail, or industrial assets.  (NB – you can get more client and investor tips in Commercial Real Estate Snapshot right here)   If this…

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Useful Medium Term Goals in Commercial Real Estate Brokerage

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When you have goals in commercial real estate sales or leasing, you can improve your business over time.  From those goals, you will know what is happening from your actions, how you are reacting to the property market, and where the next opportunities can come.  (NB – you can get plenty of ideas for commercial…

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Simple Success Rules in Commercial Real Estate Brokerage

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It is very easy to over complicate your career in commercial real estate. Simplicity in action wins every time; it helps you see things and adjust. Focus on the basic and important things that will bring results in your career, industry and location. Look at the opportunities for the location and act on those things.…

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Building a Commercial Property Management Portfolio

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The commercial property management side of brokerage business is critical to cash flow and listings supply. In this audio, learn how you can grow your management portfolio effectively and quickly. Property Management training and coaching by John Highman. MP3 File

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Strategies to Boost Commissions

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The commissions that you convert in commercial brokerage will be a direct reflection of the quality of your prospecting model. John Highman tells you how to improve your client contact for better results in income. Commercial real estate training and coaching audio by John Highman.  Subscribe to our free commercial real estate course right here.…

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How to Develop a Contact Management System

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In commercial real estate brokerage, your contacts and your database are critical to the growth of your business. In this audio John Highman talks about the strategies behind list building and contact management. MP3 File

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How brokers can list commercial property

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Learn how to list commercial property more effectively and directly. Get all the facts about the asset, the client, the property, and the precinct. John Highman shares listing tips as part of commercial real estate training online. Listing commercial property can be confusing, especially if the asset, the location, or the clients situation is confusing…

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Photography Tips for Commercial Real Estate

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When you have a commercial property to sell or lease, the photographs that you take should be professionally done. In that way you can capture the attention of the buyers and tenants looking for property. Marketing training by John Highman MP3 File

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6 Essential Elements of Commercial Real Estate Broker Prospecting

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Some agents and brokers in commercial real estate take too long to understand the importance of new business prospecting. They overlook the process until business gets a bit ‘desperate’.  When things get busy, or clients become demanding, the first thing to be delegated by agents to the bottom of the action list for the day…

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Easy Ways to Establishing a VIP Client Group

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In commercial real estate brokerage, you should build a VIP group of people within your database. You can serve that group specifically and directly with tuned property information of relevance. Having worked with many different types of clients over the years, I have seen some strange situations and have worked through some difficult client challenges.…

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A Collection of Client Contact Strategies for Commercial Brokers

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In commercial real estate brokerage, your clients should be at the centre of your business model.   Adding clients to your database and your prospects to your database will be a valuable part of building your business.   (NB – you can get plenty of client contact ideas in commercial real estate brokerage right here) If you…

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How to Start a Commercial Brokerage and Attract Clients

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When you commence a commercial property brokerage, create the relevance in your services so you can attract and convert clients. There are many different ways in which you can focus your service for clients and prospects in your location. It doesn’t matter whether you work in sales, leasing, or property management. Every service that you…

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Simple and Direct Ways of Prospecting New Clients

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In commercial real estate today, agents and brokers should be focusing on database growth and fresh new client connection.   The property market is always under change and that is to our advantage.  In saying that, the change has to be tapped into and that is where a good business plan and client contact strategy…

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How to Brainstorm for Results in Commercial Real Estate

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As a broker or agent you should regularly brainstorm your activities and results in sales, leasing, marketing, listings, and client activities. Don’t wait for the property market or the people to find you and your services.   Develop special skills of prospecting and also review your activities in marketing, client contact, referrals and listing activity.…

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Online marketing ideas for commercial real estate brokers

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In commercial real estate brokerage, the online tools of property promotion are many. All agents and brokers should use articles, blogs, podcasts, and more of those tools to build a personal brand as a property specialist. Learn how to build your brand more comprehensively as a broker for a location and a property type. Commercial…

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