The Planning Aids that Work Well for Commercial Brokers and Agents

top of commercial office building

As a broker or an agent in commercial real estate, you should use a few specific planning aids as part of controlling your week, and thereby helping you improve your results with clients, listings, and transactions.  Technology today can offer us so many different control tools to support the planning process.  Every presentation, listing brochure,…

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How to Be Ahead of the Game in Your Commercial Property Marketing

City buildings on river

In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is too easy in our industry to be ‘ordinary’ and ‘generic’ in property or services promotion; it is too easy to be ‘the same’ as all those other…

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Eight Ways to Use Internet Portals for Effective Commercial Property Marketing

city view at sunset

It is a known fact that the Internet portals attract most of the property enquiry, and they do so better than individual brokerage or agency websites.  On that basis, every commercial property listing should feature a good mixture of online property marketing strategies across websites and the affordable, relevant portals.  There is, however, a cost…

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How to Prepare a Focused Listing Proposal in Commercial Real Estate

city view, listing skills.

As a specialist commercial real estate broker or agent, you will be preparing a good number of business proposals and particularly list strategies over time. The documents that you prepare should always be carefully considered for the listing, the location, the market conditions, and the client in question. The documents should also be of the…

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The Proven Route to Success in Commercial Real Estate Brokerage

city buildings in Hong Kong

In commercial real estate brokerage, there are many ways to achieve positive results and success at a personal level.  In saying that, some strategies are consistently common in the industry and you should know what they are for your location; look at the best top agents and brokers and you will see how things are…

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Strategies for Getting in Front of More Clients in Commercial Real Estate

city at sunrise

In commercial real estate brokerage, you need plenty of current and new clients to work with on a regular basis; that ‘pipeline’ is fed by prospecting for new business.  There is no shortcut there.  The cycle of activity for most property clients and prospects in commercial real estate is relatively long; it can be months…

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How to Create Persuasive Communication in Real Estate Prospecting

city buildings at sunset

The prospecting process is so important for commercial brokers and agents.  There are things to say and do as you build rapport with property prospects and clients.  If your real estate business is struggling, look at the new business contact processes that you are running with now, and be more relevant and persuasive. Of course, there…

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How to Get Clients for a New Commercial Real Estate Business

city buildings at sunrise

When you start a career in commercial real estate brokerage, the ‘fast track’ to listings and commissions involves several things, the most important of which is your client list and the connections that you make with the people in that list over time. The time factor of connection is sometimes lengthy so be prepared for…

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How to Work Ahead of Deadlines in Sales – Commercial Real Estate Brokerage

commercial investment property

In commercial real estate sales, there are plenty of deadlines to work to as a property is prepared for listing, marketing, and negotiation.  When you have a good number of active listings, the deadlines can then become frequent and frustrating.  In saying that, you cannot be successful as an agent or broker, without working to…

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Real Estate Prospecting Plan for Commercial Real Estate Brokers and Agents

city at sunset

If you want to get traction in your real estate business, a prospecting and new business plan is required at a personal level.  That can be difficult for some newer agents or brokers given that there are so many things to do each day.  In this video program, I want to share the systems behind…

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How to Compile Effective Listing Presentation Packs in Commercial Real Estate Sales

city view, listing skills.

As you move around your property market each day and talk to many people, the opportunity will regularly arise where you can pitch and present your ideas related to sales and the marketing of the client’s property.  It directly follows that you should have all your presentation tools and ideas readily available to use and…

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5 Referral Business Ideas for Commercial Real Estate Brokerage

city buildings at sunset

Why not make your commercial real estate business a bit easier?  When I say easier, I mean in finding listings and generating leads.  There are always some good ways to approach the property market and the opportunities that exist.  Referral strategies are part of that.  (NB – if you want more client strategies as a…

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4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

commercial real estate broker marketing chart

The things that we do in commercial real estate all hinge around listings, clients, prospects, and promotion.  So when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. There is an old saying in our industry that…

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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

city high rise buildings on river

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

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The Comprehensive Ways to Improve Market Share in Commercial Real Estate Brokerage

city buildings at sunset

I have spoken about market share at many conferences around the world.  The rules haven’t changed over the years.  Growing your real estate business involves connecting with people and ongoing interaction.  It takes time and a number of networking strategies should come together to make the whole concept of growing your business really work.  (NB…

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How to Increase Market Share in Commercial Real Estate Brokerage

commercial office warehouse building prospecting ideas

In commercial real estate brokerage, you need a plan and a system to build market share.  The process of building your property business takes time, and a system will support you in progress and results.  The same rule applies in sales, leasing, or property management.  (NB – you can get plenty of market focused tips…

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Customer Relationship Management System Examples in Commercial Real Estate

CRM systems chart by John Highman

Just about everything we do in commercial real estate brokerage should be evolving around customers and clients.  It doesn’t matter whether you work in sales, leasing, property management, or any other variation of service in the industry, your CRM system should be at the centre of your brokerage business.  (NB – you can get more…

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The 6 Essential Broker Skills in Commercial Real Estate Today – Chart

commercial real estate broker skills

I have spoken at many conferences around the World to Brokers and Agents over the last 15 years about personal skills and focus.  I know that there are just 6 key skills that really matter in our industry, and I tend to encourage brokers to deal with that and address the improvement opportunities personally. When…

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