How to Work Ahead of Deadlines in Sales – Commercial Real Estate Brokerage

commercial investment property

In commercial real estate sales, there are plenty of deadlines to work to as a property is prepared for listing, marketing, and negotiation.  When you have a good number of active listings, the deadlines can then become frequent and frustrating.  In saying that, you cannot be successful as an agent or broker, without working to…

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Real Estate Prospecting Plan for Commercial Real Estate Brokers and Agents

city at sunset

If you want to get traction in your real estate business, a prospecting and new business plan is required at a personal level.  That can be difficult for some newer agents or brokers given that there are so many things to do each day.  In this video program, I want to share the systems behind…

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How to Compile Effective Listing Presentation Packs in Commercial Real Estate Sales

city view, listing skills.

As you move around your property market each day and talk to many people, the opportunity will regularly arise where you can pitch and present your ideas related to sales and the marketing of the client’s property.  It directly follows that you should have all your presentation tools and ideas readily available to use and…

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5 Referral Business Ideas for Commercial Real Estate Brokerage

city buildings at sunset

Why not make your commercial real estate business a bit easier?  When I say easier, I mean in finding listings and generating leads.  There are always some good ways to approach the property market and the opportunities that exist.  Referral strategies are part of that.  (NB – if you want more client strategies as a…

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4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

commercial real estate broker marketing chart

The things that we do in commercial real estate all hinge around listings, clients, prospects, and promotion.  So when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. There is an old saying in our industry that…

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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

city high rise buildings on river

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

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The Comprehensive Ways to Improve Market Share in Commercial Real Estate Brokerage

city buildings at sunset

I have spoken about market share at many conferences around the world.  The rules haven’t changed over the years.  Growing your real estate business involves connecting with people and ongoing interaction.  It takes time and a number of networking strategies should come together to make the whole concept of growing your business really work.  (NB…

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How to Increase Market Share in Commercial Real Estate Brokerage

commercial office warehouse building prospecting ideas

In commercial real estate brokerage, you need a plan and a system to build market share.  The process of building your property business takes time, and a system will support you in progress and results.  The same rule applies in sales, leasing, or property management.  (NB – you can get plenty of market focused tips…

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Customer Relationship Management System Examples in Commercial Real Estate

CRM systems chart by John Highman

Just about everything we do in commercial real estate brokerage should be evolving around customers and clients.  It doesn’t matter whether you work in sales, leasing, property management, or any other variation of service in the industry, your CRM system should be at the centre of your brokerage business.  (NB – you can get more…

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The 6 Essential Broker Skills in Commercial Real Estate Today – Chart

commercial real estate broker skills

I have spoken at many conferences around the World to Brokers and Agents over the last 15 years about personal skills and focus.  I know that there are just 6 key skills that really matter in our industry, and I tend to encourage brokers to deal with that and address the improvement opportunities personally. When…

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Commercial Property Marketing – A Listing Focus Chart

Marketing Chart for Commercial Real Estate Brokerage

The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants as the case may be.  In this chart by John Highman, you can see the three important elements of property promotion that we should never forget. Review all of…

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How to Build a Fortunate Career in Commercial Real Estate

city buildings on river

A career in commercial real estate can be rewarding in so many ways.  The process is personal and requires diligent effort.  Does this sound interesting to you?  There is a formula here to understand and to develop over time if this is your preferred career.  Business skill and discipline is required.  Short-cuts do not apply.…

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The 6 Things to Know About Landlord Contact and Opportunity in Commercial Real Estate

city buildings on Hong Kong harbour

In commercial real estate brokerage, the landlords in any town or city are welcoming of ongoing contact with brokers and agents.  The fact of the matter is that those landlords need help with rentals, leasing, tenant mix, and lease negotiations.  That is an opportunity in waiting for the astute leasing agents. (NB – you can…

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Commercial Real Estate Brokerage – The Secrets of Super Team Structures

3 business people talking

In your commercial real estate brokerage business, you will find that there is a definite advantage to be gained in pairing up some of the ‘front-line’ people within your greater sales and leasing team.  That pairing process can help them work specific locations, suburbs, and streets, with the property types, and service specialities.  I call…

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4 Ways to Refocus Your Commercial Real Estate Business

city buildings and Hong Kong harbour

There will always be challenges in commercial real estate brokerage, across sales, leasing, and property management.  Those challenges will be both personal and brokerage related; you work in the middle of a churning and changing property market, so adjust and stay on track through all transactional pressures and shifts.   Frustrations will always evolve when…

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7 Winning Habits of Top Commercial Real Estate Agents

Hong Kong Harbour and city buildings

Many things change in commercial real estate throughout the year.  Pressures and challenges evolve, and the property market will change between sales and leasing activity.  Somewhere in all that change, will be the brokerage opportunities that you require in commissions, clients, and listings. (NB – you can get more brokerage ideas in commercial real estate…

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How to Build a Good Reputation in Commercial Real Estate Brokerage

city buildings on river

When you consider your brokerage and its position in the local area, there are competitive facts to review and shape.  It is a strategy to develop over time.  Your business ‘brand’ is in the middle of the competitive concept and you must do something with that.   Put yourself and your brokerage brand firmly into the…

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Comprehensive Marketing Checklist for Commercial Real Estate Brokerage

city buildings at sunrise

When you have a commercial property listed for sale and release to the local property market, there are plenty of things you can do in attracting the right buyers and business people to the listing over time.  Defining the target market early in the campaign planning process is quite important.  From that point on, there…

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