The Importance of Working Tenant Advocacy Opportunities in Commercial Real Estate Brokerage

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When you look at the property leasing market in any town or city, there are tenant advocacy opportunities to be worked.  In saying that, it is always preferable to work with the larger tenants and the better quality properties from the position of a ‘tenants advocate’.  Smaller tenants can waste your time and your money. …

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8 Ways of Mastering Commercial Real Estate Brokerage Market Share

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When you consider your town or city, there will be zones allocated to you as a broker or agent, and those zones will be for generating specific new business in commercial real estate sales or leasing.  The zone or territory doesn’t need to be too big, but it does need to contain reasonable levels of…

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How to Make Profitable Cold Calls in Commercial Real Estate Brokerage

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As the commercial property market changes, technology evolves and grows.  The telephone is now even more critical as a business tool than ever before.  Just about all your clients and prospects and clients have a cell phone or office location.  Your job is to do the research, get the number of the person or the…

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Commercial Real Estate Brokerage – How to Be a Proven Leader

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Property clients like to work with ‘top agents’, or at least those agents that command a good share of the market and know a great deal about the property type for the location.  Commercial real estate is not an ‘experiment’ in investment, but it is a specific asset type that requires agent knowledge and coverage,…

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Strategies to Boost Commissions

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The commissions that you convert in commercial brokerage will be a direct reflection of the quality of your prospecting model. John Highman tells you how to improve your client contact for better results in income. Commercial real estate training and coaching audio by John Highman.  Subscribe to our free commercial real estate course right here.…

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6 Essential Elements of Commercial Real Estate Broker Prospecting

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Some agents and brokers in commercial real estate take too long to understand the importance of new business prospecting. They overlook the process until business gets a bit ‘desperate’.  When things get busy, or clients become demanding, the first thing to be delegated by agents to the bottom of the action list for the day…

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Easy Ways to Establishing a VIP Client Group

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In commercial real estate brokerage, you should build a VIP group of people within your database. You can serve that group specifically and directly with tuned property information of relevance. Having worked with many different types of clients over the years, I have seen some strange situations and have worked through some difficult client challenges.…

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Keep Pressing Ahead in Commercial Real Estate Brokerage

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There will always be distractions, diversions, and pressures in commercial real estate brokerage, and through all those things you should keep pressing ahead with refined action plans and watching your key performance indicators.  (NB – you can get plenty of commercial real estate career tips right here) The industry has plenty of opportunity for those…

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Canvassing for New Business in Commercial Real Estate Brokerage

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Victory comes to those people that plan and act towards professional goals or targets.  Commercial real estate sales and leasing brokerage is like that.  Luck has nothing to do with finding new property business and improving client activities.  Canvassing is critical to new business generation in any broker location or territory.  How is your canvassing…

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Commercial Real Estate Career Path Facts

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A career in commercial real estate is rewarding in many ways, and yet at times can sometimes be confusing if not frustrating.  If you are prepared to work hard and with a bias towards property knowledge and personal development, there is a good chance that you will get somewhere.  (NB – you can get more…

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Time Management and Focus Rules in Commercial Real Estate Brokerage

city buildings on river

Don’t complicate your real estate day.  Plan it and control it; you are the person in charge.  The degree to which you control the business day will largely impact your results.  Given that you work on some form of commission and or a reward based remuneration, your working hours each day and how you spend…

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Direct Mail Marketing Ideas for Commercial Real Estate Brokers

city high rise buildings on river

If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time.  (NB – You can get…

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Get More Commercial Real Estate Clients on Full Autopilot

city buildings at sunset

In commercial real estate brokerage, you need to work with, and or know, plenty of people that you would consider as customers or prospects.  Over time you can build the strong bonds of trust and respect within that group, and that in turn will help in converting more inquiry, listing opportunities, and potential income.  An…

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A Handy Checklist Approach for Leasing Properties to Franchise Businesses

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There are plenty of commercial real estate opportunities in targeting franchise businesses from a leasing perspective.  The facts of the matter are that a franchise type business will in many cases want a property to operate from; they have special property needs to suit business models. (NB – you can get our leasing tips and…

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How to Qualify and Service Buyers in Commercial Real Estate Brokerage

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When you have an investment buyer on your enquiry books or in your database for investment property, then work the person and their purchasing opportunity deeply in a relevant and real way.  Service them comprehensively; show them all of your listings that match their needs.  (NB – you can get our free course on commercial…

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Workplace Feedback Tips and Techniques in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage, you can get feedback from a number of directions.  Importantly that feedback you seek should be from the people and the channels that matter.  That feedback is from the experienced people that are already ‘market achievers’.  Don’t look to inexperienced sales managers or your brokerage peers for that feedback.  (NB…

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Commercial Real Estate Brokerage – Perfect Property Management Services Bring Real Advantages

city buildings on skyline

The people that you employ in your commercial property management division should be specially chosen for their knowledge and skills; inexperienced people create issues in client service and property performance.  That focus on people means a ‘solid track record’ in handling investment decisions, tenants, and landlord related matters.  Good property managers can add considerable value…

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Key Performance Parameters to Follow in Commercial Real Estate Brokerage Sales

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When you are working as a broker or agent in commercial real estate sales, it pays to set some clear and defined key performance indicators that you can personally relate to and see your market share growth and commission escalation.  There are plenty of competitors in the property market all chasing the same new business.…

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