Commercial Real Estate Brokerage Skills Resources by John Highman
Working in a niche market gives agents a competitive advantage. It allows them to anticipate industry trends, identify developing possibilities, and capitalise on untapped potential. Niche markets also have an excellent social media marketing point of difference for agents to explore. Agents may accomplish sales successes and consolidate their place as real estate industry leaders…
We hope you’re enjoying Part 2 of our three-part video series on how to succeed as a commercial real estate agent in today’s cutthroat market. Improving one’s negotiating abilities and implementing direct marketing tactics are two essential components of an effective agent’s success that we explore in this instalment. Gaining these skills is crucial for…
In today’s fiercely competitive commercial real estate landscape, achieving sales victories and capturing market share requires more than industry knowledge and transactional skills. It demands a strategic approach that encompasses proactive prospecting for new business and cultivating a compelling personal brand. In this first instalment of our three-part video series, we delve into these pivotal…
In the competitive world of commercial real estate brokerage, mastering the art of cold calling is not an option but a must. This tried-and-true method is still one of the most effective ways to prospect, build relationships, and eventually close deals in the industry. This podcast episode discusses the importance of cold calling and the…
Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
When looking at a commercial property for sale or selling, there are plenty of things to check, but at the top of the list will be the tenancy mix and the income stream supported by the mix. In a retail property or an office property with many tenants, there will be challenges in getting across…
Clients are everything in commercial real estate brokerage today, and as the property market changes, the rule is ever more important for all agents and brokers. In this special report for your download, we share the key facts and ideas behind ‘Keeping in Touch’ as a basic business strategy. Keeping in touch with your clients…
Today’s audio podcast is about the property market and how you can adjust your listing pitch to be better than other agents in your location. Plenty is going on in real estate today. You can be part of that. In today’s competitive property market, mastering the art of sales and listing pitches is critical to…
In commercial real estate sales, everything comes down to creating listings and increasing inquiries. That’s a personal process. At the agency level, there are some marketing options to consider. Each agent can develop a year-round listing strategy. Here are a few tips to help with that approach: People First: The Value of Networking for Commercial…
Relocating for a new job comes with both excitement and logistical challenges that can be stressful and time-consuming. Unexpected costs can also add to the strain. However, a well-planned framework can minimize these hurdles effectively. In this article, courtesy of Commercial Real Estate Online, we provide a step-by-step guide to streamline your commercial real estate…
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