Why You Should Understand Your Commercial Clients Comprehensively

city buildings on river

In commercial real estate brokerage, your clients will have specific targets that they are wanting to achieve with their investments over time.  As the property specialist, you can and should help with that.  You can work with the client’s requirements and shape the outcome.  (NB – you can get plenty of commercial real estate client…

Continue Reading →

Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

city buildings at sunrise

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay…

Continue Reading →

A Critical Weekly System for Attracting New Business in Commercial Real Estate Brokerage

city buildings in Hong Kong

In commercial real estate, every broker or agent should have a specific prospecting model that they work to each week as part of attracting good quality clients and listings.  The specific nature of the model will allow each agent and broker to refine activities and results when it comes to property choices and listing strategies. …

Continue Reading →

Commercial Real Estate Brokers – 4 Loyalty Marketing Strategies

city skyline at sunset

Your database in commercial real estate is perhaps the most important business tool that you have.  That list of people and contacts should be accurate in every respect and growing in a continual way.  (NB – you can get plenty of database tips in our ‘Snapshot’ course right here – its free) If you are…

Continue Reading →

Commercial Real Estate Brokers – Ways of Working with Your Clients Property Challenge

city at sunrise

Help with the client’s property challenges at the earliest stages.  It is a simple idea, but it is so important in our commercial property industry.  Stay ahead of the client’s property situations and choices.  Help them see the next property choice before they move to it.  Be fully aware of the client’s property portfolio and…

Continue Reading →

Easy Ways to Establishing a VIP Client Group

city buildings and view

In commercial real estate brokerage, you should build a VIP group of people within your database. You can serve that group specifically and directly with tuned property information of relevance. Having worked with many different types of clients over the years, I have seen some strange situations and have worked through some difficult client challenges.…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

city high rise buildings

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  (NB – you can get plenty of marketing ideas for commercial real estate right here in…

Continue Reading →

Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

city buildings at sunrise

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…

Continue Reading →

How Success Breeds Success in Commercial Real Estate Brokerage

city high rise buildings on river

The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…

Continue Reading →

Commercial Real Estate Career Path Facts

city buildings at sunrise

A career in commercial real estate is rewarding in many ways, and yet at times can sometimes be confusing if not frustrating.  If you are prepared to work hard and with a bias towards property knowledge and personal development, there is a good chance that you will get somewhere.  (NB – you can get more…

Continue Reading →

Strategies to Reinforce Your Market Share Formula in Commercial Real Estate

city buildings on river

Let’s face the plain facts of working in commercial brokerage.  The industry can be very competitive, especially if your territory of control as a broker is in a busy town or city.  The way to work though that competitiveness is for you to be a property ‘expert’ in every way possible.  The rewards of the…

Continue Reading →

Online Marketing Plans for Commercial Real Estate Brokers

city on river

The online part of ‘promotion’ in commercial real estate brokerage is unique.  You have two directions to take here; firstly, that of your listings, and secondly your personal profile; you should have both active always. (NB – you can learn about commercial real estate brokerage strategies here) Create a marketing plan for each aspect of…

Continue Reading →

Direct Mail Marketing Ideas for Commercial Real Estate Brokers

city high rise buildings on river

If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time.  (NB – You can get…

Continue Reading →

Best Practice Tips for Online Marketing in Commercial Real Estate Brokerage

city on river

The online part of our commercial real estate market place is quite special and evolving. There are many new and different tools that we can use to communicate listings and property opportunities. (NB – you can get our marketing tips in our brokerage course Snapshot right here)   Don’t let the online part of our…

Continue Reading →

Commercial Real Estate – The Key Components of a Successful Direct Mail Campaign

city buildings at sunrise

In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation.  You can start the process of sending targeted letters as part of your business model and plan. (NB – you can get our free real estate course right here) The well…

Continue Reading →

Page 1 of 28