4 Ways to Get Better Marketing Results in Commercial Real Estate Brokerage – Chart

commercial real estate broker marketing chart

The things that we do in commercial real estate all hinge around listings, clients, prospects, and promotion.  So when you consider these things a bit deeper, you soon see that the way to build your real estate business is to focus on marketing first and foremost. There is an old saying in our industry that…

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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

city high rise buildings on river

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

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Customer Relationship Management System Examples in Commercial Real Estate

CRM systems chart by John Highman

Just about everything we do in commercial real estate brokerage should be evolving around customers and clients.  It doesn’t matter whether you work in sales, leasing, property management, or any other variation of service in the industry, your CRM system should be at the centre of your brokerage business.  (NB – you can get more…

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The 6 Essential Broker Skills in Commercial Real Estate Today – Chart

commercial real estate broker skills

I have spoken at many conferences around the World to Brokers and Agents over the last 15 years about personal skills and focus.  I know that there are just 6 key skills that really matter in our industry, and I tend to encourage brokers to deal with that and address the improvement opportunities personally. When…

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How to Identify Important Clients in Commercial Real Estate Brokerage

city at sunset

Any commercial real estate business is one of variation and complexity.  Good people with good ideas and skill are required in the team.  There are clients and properties to understand as you probe the market conditions and changes.  Somewhere in that equation will be the opportunity of commissions and listings in your town or city. …

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Brokerage Contact Cycles for Agents

Growth chart for brokers in commercial real estate.

In commercial real estate today, the contact cycles that you create will very likely give you brokerage traction in some form.  You can then ‘tweek’ the contact approach with key people and property owners in your location to grow listing and commission leads over time. You have to start the contact process somehow; that’s the…

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The Importance of Set Routines in Commercial Real Estate Brokerage

City buildings under construction

The only way to get a reasonable amount of success in commercial real estate brokerage is through taking specific actions every day and developing a set of routines around that.  The routines for each agent or broker can be improved over time and with relevance to the local property market conditions.  (NB – you can…

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Comprehensive Marketing Checklist for Commercial Real Estate Brokerage

city buildings at sunrise

When you have a commercial property listed for sale and release to the local property market, there are plenty of things you can do in attracting the right buyers and business people to the listing over time.  Defining the target market early in the campaign planning process is quite important.  From that point on, there…

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Commercial Real Estate Brokerage – The Importance of Taking Daily Action

city at sunset

In commercial real estate brokerage, the fast track to results in both client and listing activity is through taking daily action to a prospecting plan and a process of ongoing contact.   Daily action gets the results, or at the very least will allow you to see what is working and not working in business generation. …

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Ultimate Cheat Sheet for Career Results in Commercial Real Estate Brokerage

city scene of office buildings

You can waste a lot of time in commercial real estate if you do not focus most of your efforts on the things that matter. Career results matter in a constant way for all brokers and agents.  Priorities at a personal level are foundational in getting results.  Those priorities should be directed to the things…

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Best Technology for Realtors in Commercial and Retail Property

city buildings on harbour at night

In commercial real estate brokerage, we have an array of communication tools and technologies that are just begging to be used.  Those tools and systems can save you time and effort, whilst greatly improving your client interactions; that then means the potential of growing your real estate business.  The trick here is to understand just…

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Commercial Real Estate – Show and Tell Strategies for Better Listing Conversions

city view and bridge on river

All too often you see or hear a commercial property broker or an agent ‘talk’ about market conditions to a client as part of a listing pitch or presentation.  Whilst the logic seems sensible, a couple of other things should also be done to lift conversions.  Most particularly they are the provision of images and…

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Exploit Your Local Commercial Property Market Facts for Better Listings

city buildings and Hong Kong harbour

When you consider a commercial property market in any town or city, you can find many factors of pressure and property ‘pain’ that will potentially be leverage and listing sources for you to work with over time.  Work those ‘pressure points’ for the opportunities that they provide in both sales and leasing appointments for you…

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Commercial Real Estate Simplified – The Keys to Success

man running up success ladder

In commercial real estate brokerage, it is easy to get diverted, confused, and unbalanced.  That is largely because plenty of people interact with us each day.  Inbound enquiries, clients, prospects, and transactions all have an element of pressure that can take over your day.  Your time is the most valuable resource that you have in…

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Commercial Real Estate Leadership Qualities

city buildings on river

In commercial real estate brokerage, the only thing that really matters over time is that of results.  How those results are achieved at a personal and business level is then a matter of leadership.  (NB – you can get plenty of commercial real estate brokerage ideas right here in Snapshot – its free) There are…

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How to Qualify a Commercial Property Clients Needs and Expectations

city skyline at sunset

In commercial real estate brokerage, the clients that you work for or connect with will always have diverse property needs and requirements when it comes to their challenges and outcomes.  Getting to the facts is quite important. (NB – you can get plenty of qualification ideas in working with clients in our Snapshot program right…

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Commercial Real Estate Overpriced Listings are a Financial Crisis

commercial real estate city skyline

All too often we see or have property clients with overpriced commercial real estate listings.  Some of those listings may even be on our books now.  The fact of the matter is that those listings are a ‘financial crisis’ in brokerage, that will potentially waste a lot of your time and professional skills. (NB –…

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How to Cultivate Your Market Share in Commercial Real Estate Brokerage

city scene buidings and river

If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types.  Some of those relationships take months if not years to bring in the results, so establish the process of…

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