Commercial Real Estate Agents – Create a Listing Kit that Converts More Listing Business

In real estate sales and leasing you should carry with you a listing kit that can be used at short notice with any property presentation or meeting.  You never know when some opportunity for a listing will arise.

Your Real Estate Listing Kit should contain a mixture of the following:

  • Market information about sales, leasing and new developments
  • Your business card with all relative contact detail
  • A brochure about your office and its capability
  • A photograph of your office and all staff
  • Copies of recent newspaper and website ads
  • A resume of quality properties recently sold or leased
  • Testimonials – letters from satisfied sellers and purchasers
  • A ‘handout’ of local town or city information relating to the population and the business community
  • A copy of at least one recent Press Release and Editorial used in a quality listing
  • Property management information and services – residential and commercial/industrial
  • Auction checklist
  • Residential and rural sales checklist
  • Commercial/industrial sales checklist
  • Valuations or appraisals checklist
  • Business sales checklist
  • Property development and project sales or project leasing checklist
  • Key marketing strategies both online and offline
  • Locational based marketing programs
  • Database information and marketing
  • Graphs relating to time on market and the current levels of enquiry
  • Electronic marketing samples including website listings and blogs
  • Exclusive and auction marketing programs (4 of each)
  • Tender and expressions of interest programs (4 of each)
  • Statistical data regarding the sales success rates of open, exclusive, tender, expressions of interest and auction property. As well, include your own office’s statistics
  • All listings forms

Given that there are a lot of different tools here to use, it is critical that you choose the ones that you can match to the property situation and client requirements.

You can practice your presentations and sales pitches to improve your conversions.

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