The Essential Marketing Brand Strategy for Commercial Real Estate Brokerage

city high rise buildings

You are your ‘brand’ in commercial real estate brokerage.  Like it or not, people will assess you and your skills before they choose to do business with you, and that is regardless of the brokerage that you work for.  (NB – you can get plenty of marketing ideas for commercial real estate right here in…

Continue Reading →

Simple and Direct Ways of Prospecting New Clients

city buildings on river

In commercial real estate today, agents and brokers should be focusing on database growth and fresh new client connection.   The property market is always under change and that is to our advantage.  In saying that, the change has to be tapped into and that is where a good business plan and client contact strategy…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients

city buildings at sunrise

In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…

Continue Reading →

Essential Financial Goals for Commercial Real Estate Brokerage

City buildings under construction

In commercial real estate brokerage, it is essential that you know where you are from a market and an industry perspective in your territory, town or city. An ongoing assessment of the property market will then allow you to refine your approach and build on your strengths as a broker or an agent. Financial goals…

Continue Reading →

How to Brainstorm for Results in Commercial Real Estate

city buildings at sunset

As a broker or agent you should regularly brainstorm your activities and results in sales, leasing, marketing, listings, and client activities. Don’t wait for the property market or the people to find you and your services.   Develop special skills of prospecting and also review your activities in marketing, client contact, referrals and listing activity.…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Online marketing ideas for commercial real estate brokers

Hong Kong Harbour at sunset

In commercial real estate brokerage, the online tools of property promotion are many. All agents and brokers should use articles, blogs, podcasts, and more of those tools to build a personal brand as a property specialist. Learn how to build your brand more comprehensively as a broker for a location and a property type. Commercial…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Commercial Real Estate Leasing – Investigating the Business History of Prospective Tenants

vacant office tenancy

When looking to lease a commercial or retail property, and or resolve a vacancy, don’t jump at the first tenant or lease enquiry that comes your way.  Make some careful choices about the tenant, the location, the building, and the relevance that the tenant must have to the landlord’s asset.  (NB – you can get…

Continue Reading →

Keep Pressing Ahead in Commercial Real Estate Brokerage

city buildings at sunset

There will always be distractions, diversions, and pressures in commercial real estate brokerage, and through all those things you should keep pressing ahead with refined action plans and watching your key performance indicators.  (NB – you can get plenty of commercial real estate career tips right here) The industry has plenty of opportunity for those…

Continue Reading →

How to Successfully Canvass the Owners of High Quality Commercial Buildings

city buildings on river

When it comes to listings, one important fact should be understood and remembered in commercial real estate brokerage.  It is simply that high-quality buildings produce better levels of interest and enquiry and on that basis more inspections over time.  (NB – you can get plenty of prospecting and canvassing tips in commercial real estate brokerage in…

Continue Reading →

How Success Breeds Success in Commercial Real Estate Brokerage

city high rise buildings on river

The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…

Continue Reading →

Buyer Management Ideas for Commercial Real Estate

city view

In commercial real estate brokerage, the buyers that you work with should be qualified, understood and serviced with focus. When you have a buyer, you can work with the opportunities.  There is a formula to remember here; when you have high quality listings, you will find more enquiry coming your way and that is where…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

How to Improve Your Commercial Property Management Services

Hong Kong Harbour at sunset

The whole concept of commercial and retail property management today is very specialised. If you are to win and retain new business, special strategies are needed with rents, tenants, leases, and vacancies. Commercial Property Management training by John Highman MP3 File

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Canvassing for New Business in Commercial Real Estate Brokerage

city high rise buildings at sunrise

Victory comes to those people that plan and act towards professional goals or targets.  Commercial real estate sales and leasing brokerage is like that.  Luck has nothing to do with finding new property business and improving client activities.  Canvassing is critical to new business generation in any broker location or territory.  How is your canvassing…

Continue Reading →

Observations to Help Grow Your Commercial Real Estate Broker Business in Leaps and Bounds

city buildings in Hong Kong

Brokerage Forms and Templates To help you get some traction with these issues above, I have created these forms for your access and use.  They are in PDF format and are very relevant for Sales, Leasing, and Property Management.  Here are the forms: Weekly Activity Planner in Brokerage Daily Targets and Worksheet Canvassing Register and…

Continue Reading →

How to Present for Commercial Property Managements

city buildings at sunrise

The process of pitching and presenting to win a commercial property management is quite special. In this audio program, John Highman talks about fees, clients, property facts and strategic property management. A good property management appointment is one where you match your services into the clients investment targets and property challenges.  There are things to…

Continue Reading →

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Activities Planner Template for Commercial Real Estate Brokers and Agents

city view at night

When you consider the different things that we do each day in commercial real estate, there are plenty of diversions and distractions.  There are always issues to contend with involving clients, listings, and transactions. (NB – you can get more commercial real estate brokerage templates in our free ‘Snapshot’ program right here) It doesn’t matter…

Continue Reading →

Commercial Real Estate Career Path Facts

city buildings at sunrise

A career in commercial real estate is rewarding in many ways, and yet at times can sometimes be confusing if not frustrating.  If you are prepared to work hard and with a bias towards property knowledge and personal development, there is a good chance that you will get somewhere.  (NB – you can get more…

Continue Reading →

Strategies to Reinforce Your Market Share Formula in Commercial Real Estate

city buildings on river

Let’s face the plain facts of working in commercial brokerage.  The industry can be very competitive, especially if your territory of control as a broker is in a busy town or city.  The way to work though that competitiveness is for you to be a property ‘expert’ in every way possible.  The rewards of the…

Continue Reading →