How to Get Paid for Marketing Commercial Property

Hong Kong harbour at night

Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor paid promotional campaign.  Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact.  (NB – get our commercial real estate course here) It is important to…

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Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

office building

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…

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How You Can be Tapping the Opportunity in Commercial Property Advertising

In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…

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Commercial Brokers – Confident Professionalism in Selling Online Marketing Packages

A Commercial Real Estate Agent said to me today, ‘I can’t seem to get any more advertising out of my vendors; they won’t spend on advertising.  Listings are buried online many pages below the homepage simply because the property owners won’t pay for a priority advert on the commercial portals.  What can I do?’ My…

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Marketing Response Mechanisms in Commercial Real Estate Brokerage

The marketing response mechanism is something that can be used effectively in commercial real estate.  The object of the process is to make it easy for people to connect with you regards the property or their real estate needs. You can match the marketing response process to the property you are promoting or the property…

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Marketing Standards and Systems in Commercial Real Estate Brokerage

There are many marketing standards and systems to consider in commercial real estate brokerage.  Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage.  The same can be said for…

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You are the Expert in Commercial Real Estate Brokerage – Sell the Package Well

In commercial real estate brokerage, you are the ‘product’ in many respects.  Forget about the property type and the price.   It’s all about the value and the relevance that you bring to your clients and prospects.  They have to see that you really are the ‘real deal’ when it comes to resolving their property pain.…

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Business Card Protocols in Commercial Real Estate Brokerage

In commercial real estate brokerage today, the traditional business card remains the most effective marketing tool that you have.  It is small, and you can use it anywhere.  In many respects the card is likely to be kept rather than discarded. In many respects you do not need to use or have any other marketing…

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Marketing Without the Problems in Commercial Real Estate

In commercial real estate brokerage, your marketing efforts can take a lot of your time and create a lot of frustration.  For this reason you need to set some rules to attract and process inbound enquiries.  That is how you build market share.  You don’t need to have problems when it comes to the marketing…

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Basic Marketing Strategies for Commercial Real Estate Brokers and Agents

Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand.  Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…

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Article Marketing Tips for Commercial Real Estate Agents

One of the most effective marketing tools you can use in building your online presence as a top real estate agent is in writing articles and submitting them to online article submission sites.  In saying that, there are some key ways to approach the process if you want the best success. Some agents will say,…

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9 Ways to Construct a Commercial Real Estate Advert

In commercial and retail property sales today the advertising process has to be well considered given that the competition properties in the local area are likely to be many, and they will be overlapping your marketing efforts.  Every marketing campaign should be well crafted to attract the right target audience and readership. So let’s say…

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Target Marketing Tips for Commercial Real Estate Agents

In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors.  The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…

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6 Key Internet Marketing Principles for Commercial Real Estate Agents

The internet is now a significant part of the commercial real estate business.  Agents and salespeople should not take it for granted but use it productively and professionally.  There are special things that can be done to attract personal profile and listing relevance on the internet. So what do most agents do on the internet? …

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Advertising and Marketing Leverage in Commercial Real Estate Listings

The advertising and marketing process in commercial real estate today should be well crafted and matched to the property type, the local area, and your target market. With many properties on the market, each new listing needs to stand out as relevant and well packaged for inspection and negotiation.  Gone are the days of the…

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Key Advertising and Marketing Tips in Commercial Real Estate Agency

In commercial and retail property marketing today, the message that you send regards your listings should be quite specific and well crafted.  The more time that you spend on the process, the easier it is to get in the necessary enquiries and inspections. This then says that the advertising and marketing process in commercial real…

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Internet Marketing Rules for Commercial Real Estate Agents

In commercial real estate agency today the impact of the Internet is significant and real.  This then says that every agent should have a specific Internet Marketing strategy that applies to their promotional activities. There are two specific elements to be considered when it comes to property promotion and commercial real estate agency.  Consider the…

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Capturing Responses from Your Commercial Real Estate Marketing

In commercial real estate agency, you must have a response mechanism for all of your marketing activities.  The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…

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