Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand. Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…
One of the most effective marketing tools you can use to build your online presence as a top real estate agent is writing articles and submitting them to websites as editorial content. In saying that, there are some key ways to approach the process if you want the best success. Some agents will say, ‘Why…
In commercial and retail property sales today the advertising process has to be well considered given that the competition properties in the local area are likely to be many, and they will be overlapping your marketing efforts. Every marketing campaign should be well crafted to attract the right target audience and readership. So let’s say…
In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors. The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…
The internet is now a significant part of the commercial real estate business. Agents and salespeople should not take it for granted but use it productively and professionally. There are special things that can be done to attract personal profile and listing relevance on the internet. So what do most agents do on the internet? …
The advertising and marketing process in commercial real estate today should be well crafted and matched to the property type, the local area, and your target market. With many properties on the market, each new listing needs to stand out as relevant and well packaged for inspection and negotiation. Gone are the days of the…
In commercial and retail property marketing today, the message that you send regards your listings should be quite specific and well crafted. The more time that you spend on the process, the easier it is to get in the necessary enquiries and inspections. This then says that the advertising and marketing process in commercial real…
In commercial real estate agency today the impact of the Internet is significant and real. This then says that every agent should have a specific Internet Marketing strategy that applies to their promotional activities. There are two specific elements to be considered when it comes to property promotion and commercial real estate agency. Consider the…
In commercial real estate agency, you must have a response mechanism for all of your marketing activities. The response mechanism should be well chosen and supported by the sales team and the administrative team. So the response mechanisms typically used are the following: E-mail Mobile telephone Office telephone Specially designed website Generic agency website E-mail…
In advertising and marketing commercial real estate today, some properties will be quite unique and special. For that reason they need a creative brief and the involvement of advertising specialists. It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…
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