In commercial real estate today you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences when it comes to the methods of promoting and directly marketing exclusive listings vs. open listings. Exclusivity Matters All or most of your business efforts should be…
Business sentiment in most city locations has changed a lot in the last 12 months. That has seen a lift in enquiry for premises both in leasing and in sales. So there are some commercial real estate opportunities from the local area that can be tapped into here. The traditional real estate signboard on a…
In any given calendar year, the commercial property market will change in a number of ways. Enquiry rates shift around, and local prices and rents fluctuate. It is very easy for an ‘ordinary’ agent or broker to think that the property market is full of ‘negative’ indicators. The market facts The property market is not…
In today’s commercial real estate industry, every agent should strive to stand out in their market place as the dominant agent within a property type and location. That is why property specialisation is an important part of growing market share. It is difficult for any agent to achieve dominance across a number of different market…
In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property. Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…
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