How to Achieve Cold Calling Excellence in Commercial Real Estate Brokerage

How to Achieve Cold Calling Excellence in Commercial Real Estate Brokerage

Over time I have written about, and spent a good deal of focus on cold call systems and processes.  In commercial real estate brokerage, the telephone is such an important part of finding and generating new clients and listings.  The telephone is convenient and cheap to use; a process of making more calls is required….

The 5 Cold Calling Commandments that Work in Commercial Real Estate Brokerage

The 5 Cold Calling Commandments that Work in Commercial Real Estate Brokerage

A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process.  They do not recognize that prospecting via the telephone is an essential part of the property business; they then do…