Tips to Avoid Time Wasting in Commercial Real Estate Brokerage

city at sunset

In commercial real estate brokerage, there are some things that you must do yourself and those things cannot typically be delegated.  In simple terms, you must get involved with your property market in a complete and thorough way; you must know the people and the businesses in the location.   Don’t procrastinate, but get involved…

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Marketing Mix Modeling for Commercial Real Estate Brokerage

city scene

In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry.  Your brand is both that portrayed for the brokerage and for yourself.  Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client…

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Niche Marketing Strategies in Commercial Real Estate Brokerage

Niche marketing in commercial real estate brokerage works very well providing you choose the active market segments to work based on your particular skills and location.  Will those two factors offer plenty of churn and activity over time? Know your targets Your targets in taking this approach to your business in commercial property should be…

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Commercial Real Estate Brokerage – Look for all the Answers and Solutions

The commercial property market is forever changing.  For that reason it pays to apply a healthy degree of questioning as you connect with all the prospects and the clients that you serve.  It’s a ‘people based’ business in so many different ways. People and trends can tell you lots of things, so observe and listen. …

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Broker Confidence and Optimism Helps Win More Commercial Property Presentations

city at sunset

When it comes to pitching and presenting your commercial real estate services to a new client, a good degree of personal confidence and optimism is required at a personal level with agents.  Those two factors will help the client in the selection of the best brokerage for the listing.   Could that be your brokerage? The…

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Commercial Real Estate Brokerage – Client Synergy Wins More Listings

When you connect with your commercial real estate property clients and prospects, use some synergy and empathy to help the relationship grow over time.  You will never really know what the client is thinking and how they are motivated. The only way you can work with prospects and clients is to weave some synergy and…

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How to Convert FSBO Listings in Commercial Real Estate Brokerage

In commercial real estate brokerage there is some value in chasing listings that are ‘for sale by owners’ (FSBO) but only if the listing and or the client offers promise of a positive result, and the asking price or rent is right.  Make no mistake that many agents continually chase these listings, given the odd…

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Specific Prospecting Lessons for Commercial Real Estate Brokers and Agents

If you want to attract some real property enquiry and new business opportunities in commercial real estate brokerage then your prospecting model is very important.  The things that you do every day will put you closer to or further away from your listing and commission targets. Your new business system Here are some specific prospecting…

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Commercial Real Estate Brokerage – How to make the telephone ring

So many times I see agents and brokers struggling with attracting and converting enquiry.  They wonder why other agents seem to be attracting most of the market activity and listings. The fact of the matter is that quality listings exclusively held will create far more opportunity and churn for agents over time.  If the telephone…

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Commercial Real Estate Brokers – Why You Should Track and Monitor Larger Properties Locally

In commercial real estate brokerage, the larger properties that exist in your town or city are likely to be a good source of new business leads, listings, and commission opportunities.  There are a few reasons for that trend.  Consider these facts: In the larger properties you usually have the better tenants and or businesses in…

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Commercial Real Estate Leasing Agents – Use Specific Landlord Reporting to Condition Your Clients

There are plenty of things to consider and watch in the leasing process.  Most commercial real estate landlords just want to find a tenant at a top rent without any deep consideration to the process and market conditions.  As property market specialists we know that there are quite a few other things to the leasing…

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Establishing a Top Performing Commercial Real Estate Team

When you are running a commercial real estate brokerage, the structure of the team and the skills provided by individuals are important factors to attract, consider and strengthen.  A successful commercial real estate team can take some years to create and consolidate.  The right people can sometimes be hard to find. Before going too far…

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Real Estate Agents – The Absolute Necessity to Research Your Commercial Property Market Thoroughly

building with image or property research over

Things change frequently in commercial real estate and as a consequence it is an absolute necessity for brokers and agents to research their market and the trends through the year. Think about these three questions: Where is the property inquiry coming from today? What are those people looking for in property? Why is that inquiry…

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How to Analyse Your Competitors in Commercial Real Estate Brokerage

In commercial real estate brokerage, it pays to monitor your competitors in a number of ways so you can see how you can grow market share in listings and commissions.  Understand the strengths and weaknesses that apply to all of your real estate competitors. Penetrate your competitors market by tapping into their weaknesses.  If any…

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Move Your Commercial Real Estate Mind Towards Greatness

In commercial real estate, your mind will greatly influence your actions and results.  For this reason you really do need to be selective as to who you associate with and what you listen to.  Move away from the people that are overly ‘negative’ or ‘full of conflict’. Have you ever come across other agents that…

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