Commercial Real Estate Agents – Avoid the Struggle of Building Market Share This Way

ByJohn Highman

In commercial real estate brokerage, there are common reasons why some agents struggle to get market share.  That being said, there are always new clients to serve and properties to list.  Everything comes down to the focus and activities of the individual agent. When you know the ‘struggle factors’ you can adjust your new business…

Automated Marketing Letters Really Do Work in Commercial Real Estate Brokerage

Automated Marketing Letters Really Do Work in Commercial Real Estate Brokerage

ByJohn Highman Updated on

In commercial real estate, a few different marketing approaches work very well.  One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…