In commercial real estate agency the property market will change frequently during the year for all types of reasons including the economy, seasonal holidays, business sentiment, and changes in government. For some agents this can create a commission slump or a drop in listings. The only ways you can get through this with minimal discomfort…
In commercial real estate you can make a lot of commissions working with property sellers. This is the ‘traditional way’ of working with clients and marketing property. If you work with good clients and quality listings then it is very hard not to succeed in the industry; that being said you must firstly attract the…
In commercial real estate agency, the listings that you have for sale are the lifeblood of your future income opportunities. This then says that you must have a good supply of listings and you must know what you are doing with them. The generic approach does not work. Get specific in your listing marketing processes….
Do you know an agent that is struggling with finding quality listings and growing commissions? Perhaps even both of those things? It’s an all too common problem. There are lots of agents with those issues in any market and it is simply because they have a very poor personal network. They have failed to establish…
Have you ever asked yourself why top agents get more of the commercial real estate business? In your property market you would know some agents that are significantly more successful at attracting the quality listings and converting the sales and the leases. It is not so much the ‘agency’ that you should look at with…
The cold calling process is an essential part of your commercial real estate agency activities. It is interesting to note that many agents struggle with the process and really don’t do it well at all. Some agents will avoid cold calling at every opportunity. This then has a great restriction on their market share and…
In commercial real estate, every client will have different needs and timing factors that apply to sales and leasing activity. Those agents that build long-term relationships will find greater opportunity for listings and commissions. Whilst the concept is simple, many agents struggle with the discipline behind the idea. Staying in touch with clients is a…
In commercial real estate agency today your cold calling systems need to be of the best quality and substance. The people that you call can soon sense a less than confident salesperson that has not prepared for the process. Top agents make cold calls all the time. There is a direct correlation between the success…
To win a commercial property listing today you really do need to cover all of the market issues and be prepared for all the situations and pressures the property and the client may present. The client has to see that you are really the best choice of agent to move things forward in a productive…
When you work as a commercial real estate agent, you really do need to set some firm goals and key performance indicators. In this way you can track and measure your progress in market share, listings, and commissions. Whilst a lot has been said over the years regards the goal establishment process, the same rules…
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