Commercial Real Estate Brokers – 4 Loyalty Marketing Strategies

city skyline at sunset

Your database in commercial real estate is perhaps the most important business tool that you have.  That list of people and contacts should be accurate in every respect and growing in a continual way.  (NB – you can get plenty of database tips in our ‘Snapshot’ course right here – its free) If you are…

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Local Businesses are a Commercial Real Estate Opportunity

Delve into the pressures of the local business community if you want to find commercial real estate opportunity. See what is going on by street and location, and then ask plenty of questions in the local area. Talk to the right people. Connect with more new people every day. (N.B. these ideas are also sent…

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Commercial Real Estate Brokerage – Client Synergy Wins More Listings

When you connect with your commercial real estate property clients and prospects, use some synergy and empathy to help the relationship grow over time.  You will never really know what the client is thinking and how they are motivated. The only way you can work with prospects and clients is to weave some synergy and…

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Commercial Real Estate Agent Listing Opportunitity

As many commercial property markets adjust to the changing market conditions this year there are plenty of opportunities to be taken by the astute and active property agent.  Any property owners and businesses that were struggling during the GFC have largely sorted out their problems and issues; some have left the market or their industry…

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Commercial Real Estate Client Lesson 101

It is easy to be overwhelmed with all of the things that should be done and addressed in commercial real estate.  Without a ‘plan of attack’ the industry can be very difficult for some agents. It’s not unusual to get lost in the ‘actions of the day’ rather than working on the ‘actions of the…

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Open Up a New World in Cold Calling

In commercial real estate brokerage, successful prospecting opens up a whole new world in listings and commissions.  It’s not ‘rocket science’; it’s just a fact.  Common questions that I get from new salespeople to the industry about prospecting and networking are very similar to the following: How long should I prospect for? What do I…

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Move Your Commercial Real Estate Mind Towards Greatness

In commercial real estate, your mind will greatly influence your actions and results.  For this reason you really do need to be selective as to who you associate with and what you listen to.  Move away from the people that are overly ‘negative’ or ‘full of conflict’. Have you ever come across other agents that…

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Commercial Real Estate Problems are Opportunities for Brokers

In commercial real estate brokerage, a problem is usually an opportunity.  It is just a matter of finding a good number of problems to solve with your clients and prospects.  On that basis you should be watching the pressures occurring in your sales territory.  You can become the pressure relief valve for the clients needing…

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Basic Marketing Strategies for Commercial Real Estate Brokers and Agents

Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand.  Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…

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Commercial Real Estate Client Contact Solutions

In commercial real estate every client will have different needs and timing factors that apply to sales and leasing activity. Those agents that build long term relationships will find greater opportunity for listings and commissions. Whilst the concept is simple, many agents struggle with the discipline behind the idea. Staying in touch with clients is…

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Superior Commercial Real Estate Presentations Win More Listings

In commercial real estate agency today, the listing presentations and sales pitches you make need to be superior in every respect.  Attracting the attention of the client in a relative way is all part of winning the property business.  That’s what top agents do and it is the main way they convert the better properties…

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Commercial Real Estate Agents – Goal and Action Consistency Builds Leverage

In commercial real estate agency today, getting results on a personal basis is a big part of the business.  Consistency is a really important thing if you want more commissions and listings as an agent.  You must reduce the dips and troughs from your market.  On that basis you need a plan to get things…

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Help Your Clients Remember You at the Right Time

In commercial real estate agency most of the things that we do successfully are based on timing.  In many respects a successful sales or leasing transaction will be based on knowing the right people and connecting with them in the right way at the right time.  It helps a lot if your clients and prospects…

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Commercial Real Estate Agent – Client Meeting Success Systems

In commercial real estate agency today, it is important that you get in front of as many new clients and prospects as possible.  This should be a daily event.  I would expect every new agent to make prospecting a central part of their diary process.  Meeting bookings and results should be benchmarked as part of…

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The Perfect Property Management System in Commercial Real Estate Agency

Commercial real estate is a bit different when it comes to property management.  In many respects you are dealing with multiple tenants as part of one big income cash flow. The process takes a lot of focus and effort. The property managers that you apply in your real estate agency to a client’s portfolio should…

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Expert Advice on Your Commercial Real Estate Sales Pitch

In commercial real estate agency today any sales pitch and listing process has to be of high quality for the agent to have any reasonable chance of winning the listing.  Far too many agents attract and obtain ‘open listings’ simply because they have no idea of how to convert high quality listings; they have no…

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Commercial Real Estate Agency – Interviewing Tips for New Agents

If you run a commercial real estate business you will understand the frustrations of finding and interviewing new agents for any sales or leasing position in your agency.  Finding the right person to employ can be a real challenge.   Top agents are few and far between; average agents are everywhere. It is a fact that…

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How to Get More Commercial Real Estate Referrals

Commercial Real Estate agency referrals and leads are very important to agency.  You really do need a referral program to help you build more leads and opportunities in the marketplace. It is far easier to create leads and new business from referrals than anything else.  That being said, it is the correct clients and the correct prospects…

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