Clear Cut Sales Presentation Tactics in Commercial Real Estate Brokerage

city scene of buildings at sunset

While every client in commercial real estate is potentially different; you need some base tactics to use in your sales presentations particularly when it comes to attracting and converting listings.  Those core tactics will help you with the client conversation or the sales pitch; the results are then easier to switch.  You could say that…

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10 Ways to be Relevant and Real in Commercial Real Estate Brokerage

City view at night

Exactly why would people see you as relevant and different as an agent in commercial real estate brokerage in your town or city?  It is an important question to consider and answer.  If you are looking for more clients and listings, then the answer simply must be there, and you should believe it.  You are…

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The 5 Key Secrets of Starting a Career in Commercial Real Estate Brokerage

city buildings on river

When you start your career in commercial real estate, things can seem to be a bit ‘uphill’ and pressured.  There are things to learn, practice, and action every day.  Behind all that you do, there are clients to find, listings to build, marketing activities to initiate, and transactions to encourage.  Systems and actions are a…

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Converting More Vendor Paid Marketing Funds

Commercial real estate audio recording – city at sunset

If you want to get anywhere in commercial real estate brokerage today, you need to know how to pitch for a listing, present to a client, and convert vendor paid marketing funds. The best way to do that is to focus on exclusive control of your listing stock. In that way you can spend more…

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Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

city buildings at sunrise

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay…

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A Critical Weekly System for Attracting New Business in Commercial Real Estate Brokerage

city buildings in Hong Kong

In commercial real estate, every broker or agent should have a specific prospecting model that they work to each week as part of attracting good quality clients and listings.  The specific nature of the model will allow each agent and broker to refine activities and results when it comes to property choices and listing strategies. …

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Commercial Real Estate Brokers – 4 Loyalty Marketing Strategies

city skyline at sunset

Your database in commercial real estate is perhaps the most important business tool that you have.  That list of people and contacts should be accurate in every respect and growing in a continual way.  (NB – you can get plenty of database tips in our ‘Snapshot’ course right here – its free) If you are…

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Commercial Real Estate Brokerage – How to Set Your Winning Listing Priorities

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When pitching for a listing, I follow some rules as a guide so I can get the best outcomes from a listing perspective.   Those rules are worth sharing.  This checklist approach can also help you get better results with your properties and clients. (NB – you can get plenty of listing tips in our ‘Snapshot’…

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Market Share Tools for Commercial Real Estate Brokers

city buildings at sunset

Commercial real estate is competitive in any town or city.  Market share and territory control are good goals to work to.   Other strategies to pull into the process would include listing exclusivity, vendor paid marketing, and online marketing; everything can be improved when you think about it.  Strive to be better than your competitors…

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Tracking Competitors in Commercial Real Estate Brokerage

City buildings at sunrise

There is always a good degree of pressure and positioning in any commercial real estate market throughout the year. You will have plenty of competitors chasing your clients, your listings, and your market share. Develop a strategy specifically to address your competitive position and nullify that of your competitors. The best way to handle this…

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Proven Strategies to Work with More Buyers in Commercial Real Estate Brokerage

city at sunrise

The investment segment of the commercial property market can be very lucrative and rewarding for brokers and agents. There will always be investors seeking to acquire, improve, and dispose of commercial, retail, or industrial assets.  (NB – you can get more client and investor tips in Commercial Real Estate Snapshot right here)   If this…

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Simple Success Rules in Commercial Real Estate Brokerage

city buildings on river

It is very easy to over complicate your career in commercial real estate. Simplicity in action wins every time; it helps you see things and adjust. Focus on the basic and important things that will bring results in your career, industry and location. Look at the opportunities for the location and act on those things.…

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Commercial Real Estate Brokerage – How to Aim for the Big Wins

city buildings on river

When you look at a career in commercial real estate brokerage, take aim on the better properties, quality clients, and prime property precincts.   When you take aim in that way, you can go in hard for the right listings, and chase the best levels of business.  (NB – you can get plenty of career tips…

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The Rules for Abundance in Commercial Real Estate Brokerage

city buildings in morning sun

Commercial real estate is an industry where self-control and focus is required.  Every day certain things done can strengthen or weaken your business.  At a personal level, you must know those correct things to do and then act.   Control the strengths that can take your market share forward.  Focus gets you everywhere in the real…

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Easy Ways to Establishing a VIP Client Group

city buildings and view

In commercial real estate brokerage, you should build a VIP group of people within your database. You can serve that group specifically and directly with tuned property information of relevance. Having worked with many different types of clients over the years, I have seen some strange situations and have worked through some difficult client challenges.…

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A Collection of Client Contact Strategies for Commercial Brokers

city buildings at sunset

In commercial real estate brokerage, your clients should be at the centre of your business model.   Adding clients to your database and your prospects to your database will be a valuable part of building your business.   (NB – you can get plenty of client contact ideas in commercial real estate brokerage right here) If you…

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How to Successfully Canvass the Owners of High Quality Commercial Buildings

city buildings on river

When it comes to listings, one important fact should be understood and remembered in commercial real estate brokerage.  It is simply that high-quality buildings produce better levels of interest and enquiry and on that basis more inspections over time.  (NB – you can get plenty of prospecting and canvassing tips in commercial real estate brokerage in…

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How Success Breeds Success in Commercial Real Estate Brokerage

city high rise buildings on river

The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…

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