Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

city buildings on river

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…

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Commercial Real Estate Overpriced Listings are a Financial Crisis

commercial real estate city skyline

All too often we see or have property clients with overpriced commercial real estate listings.  Some of those listings may even be on our books now.  The fact of the matter is that those listings are a ‘financial crisis’ in brokerage, that will potentially waste a lot of your time and professional skills. (NB –…

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How to Cultivate Your Market Share in Commercial Real Estate Brokerage

city scene buidings and river

If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types.  Some of those relationships take months if not years to bring in the results, so establish the process of…

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Commercial Real Estate Cold Calling Scripts

business woman making calls

Telephone prospecting in commercial real estate is so important for all brokers and agents through their career.  Make more calls, and practice the process.  In this audio program below, John Highman shares the ideas behind making this new business process a key strategy in winning clients and listings. If you are looking for more listings…

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Hot Buyer Strategies for Commercial Real Estate Brokerage

city buildings at night on harbour

In commercial real estate brokerage, you need to treat every buyer with selective commitment.  Ask the questions first with any enquiry.  You need to know what they are looking for when it comes to property, timeliness, location, improvements, and budget.  (NB – you can get plenty of ideas that help with property buyer control in…

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Action Plan to Create More Commercial Real Estate Telephone Enquiry

city buildings in Hong Kong

In commercial real estate brokerage, the telephone should feature as an essential part of your business processes and enquiry base as an agent in both sales and leasing activity.  When the telephone is ringing with an inbound enquiry, you have plenty of possibilities to convert with new people.  That then can lead to inspections.  (NB…

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How to Enrich Your Commercial Property Management Fees

commercial property management chart

The strategy behind growing commercial property management fees will always be something separate and different to the commissions and the fees that you can get from sales and leasing activity.  Any real estate brokerage business plan and team structure should consider the different fee types and the unique strategies required to grow those channels of…

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Clear Cut Sales Presentation Tactics in Commercial Real Estate Brokerage

city scene of buildings at sunset

While every client in commercial real estate is potentially different; you need some base tactics to use in your sales presentations particularly when it comes to attracting and converting listings.  Those core tactics will help you with the client conversation or the sales pitch; the results are then easier to switch.  You could say that…

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10 Ways to be Relevant and Real in Commercial Real Estate Brokerage

City view at night

Exactly why would people see you as relevant and different as an agent in commercial real estate brokerage in your town or city?  It is an important question to consider and answer.  If you are looking for more clients and listings, then the answer simply must be there, and you should believe it.  You are…

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The 5 Key Secrets of Starting a Career in Commercial Real Estate Brokerage

city buildings on river

When you start your career in commercial real estate, things can seem to be a bit ‘uphill’ and pressured.  There are things to learn, practice, and action every day.  Behind all that you do, there are clients to find, listings to build, marketing activities to initiate, and transactions to encourage.  Systems and actions are a…

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Converting More Vendor Paid Marketing Funds

Commercial real estate audio recording – city at sunset

If you want to get anywhere in commercial real estate brokerage today, you need to know how to pitch for a listing, present to a client, and convert vendor paid marketing funds. The best way to do that is to focus on exclusive control of your listing stock. In that way you can spend more…

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Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

city buildings at sunrise

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay…

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A Critical Weekly System for Attracting New Business in Commercial Real Estate Brokerage

city buildings in Hong Kong

In commercial real estate, every broker or agent should have a specific prospecting model that they work to each week as part of attracting good quality clients and listings.  The specific nature of the model will allow each agent and broker to refine activities and results when it comes to property choices and listing strategies. …

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Commercial Real Estate Brokers – 4 Loyalty Marketing Strategies

city skyline at sunset

Your database in commercial real estate is perhaps the most important business tool that you have.  That list of people and contacts should be accurate in every respect and growing in a continual way.  (NB – you can get plenty of database tips in our ‘Snapshot’ course right here – its free) If you are…

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Commercial Real Estate Brokerage – How to Set Your Winning Listing Priorities

city view and bridge on river

When pitching for a listing, I follow some rules as a guide so I can get the best outcomes from a listing perspective.   Those rules are worth sharing.  This checklist approach can also help you get better results with your properties and clients. (NB – you can get plenty of listing tips in our ‘Snapshot’…

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Market Share Tools for Commercial Real Estate Brokers

city buildings at sunset

Commercial real estate is competitive in any town or city.  Market share and territory control are good goals to work to.   Other strategies to pull into the process would include listing exclusivity, vendor paid marketing, and online marketing; everything can be improved when you think about it.  Strive to be better than your competitors…

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Tracking Competitors in Commercial Real Estate Brokerage

City buildings at sunrise

There is always a good degree of pressure and positioning in any commercial real estate market throughout the year. You will have plenty of competitors chasing your clients, your listings, and your market share. Develop a strategy specifically to address your competitive position and nullify that of your competitors. The best way to handle this…

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Proven Strategies to Work with More Buyers in Commercial Real Estate Brokerage

city at sunrise

The investment segment of the commercial property market can be very lucrative and rewarding for brokers and agents. There will always be investors seeking to acquire, improve, and dispose of commercial, retail, or industrial assets.  (NB – you can get more client and investor tips in Commercial Real Estate Snapshot right here)   If this…

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