In commercial real estate brokerage the focus that you have on prospecting and new business generation will help or hinder your career. A lot depends on how you establish your prospecting model and how you keep it running in a regular ongoing way to attract the right clients and the right property listings. (NB –…
In the commercial property market today there will always be plenty of commission and listing opportunity to be had by agents and brokers in most towns and cities. Each category of property will have churn and activity to be converted into fresh new listings and transactions; the secret to getting results is in seeing the…
You can learn so much from the commercial real estate market when you watch the competition agents and brokers. Other real estate agents will leave clues as to how they do things in the market, their successes, and what struggles they have locally with listings and clients; in watching your competitors you can see what…
Today we find a great change in communications away from traditional direct mail to that of the internet and the mobile telephone. The question then arises as to whether letters and particularly prospecting letters have a role to play in marketing and real estate. Here are some facts worth thinking about as part of this…
There are many ways to promote your services as a broker or agent in commercial real estate. Many of them work in today’s market, and ‘postcard’ marketing integrates well with all of them. The fact of the matter is that you can send a postcard to your current and new contacts in a regular and…
So many commercial real estate agents and brokers struggle with market and commission results because they do not ‘rehabilitate’ their listings. Professionalism in our industry says that we must track and shape the enquiries that we get for our listings and our clients. So what does ‘rehabilitate’ mean? It’s a bit like refreshing the property…
It is a fact that sending letters directly to clients and prospects in commercial real estate really works. This is more so the case today, as emails are used typically and frequently in real estate marketing. It is very easy for a person to delete and forget an email. It is easy for a letter…
In commercial real estate brokerage, some of your services should be grouped for maximum effect and results. When you think about it there are things that are linked when you are helping a client. Many of these extra things will lead to other fees and commissions. A leasing opportunity can in basic terms be linked…
In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base. That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent. Every letter sent will involve cost and time. Consistency and relevance will get…
Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand. Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…
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